Why Get Entity Counts

You may wish to retrieve a list of entities that you are being billed for to verify you are not hitting any contractual limits and reconcile with external systems. The Get Entity Counts endpoint allows you to see how many entities you have by type as of a given date.

Definition of Billable Entities

"Billable" entities are reported based on the "armed" status (ie eligible to serve) of related entities. Kevel uses the following definitions for armed entities:

Armed Advertiser: Active, not deleted
Armed Campaign: Active, not deleted, not archived
Armed Flight: Active, not deleted, not archived, not ended
Armed Ad: Active, not deleted
Armed Site: Not deleted
Armed Zone: Not deleted
Armed Creative: Active, not deleted
Armed Channel: Not deleted

Following from the above, Kevel uses the following definitions for billable entities:

Billable Advertiser: Armed, has at least one armed campaign
Billable Campaign: Armed, in an armed advertiser, has at least one armed flight
Billable Flight: Armed, in an armed campaign, has at least one armed ad
Billable Ad: Armed, in an armed flight
Billable Site: Armed site
Billable Zone: Armed, in an armed site if it has one
Billable Creative: Armed, in an armed advertiser
Billable Channel: Armed channel

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