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Release Notes: January 17, 2025

about 1 month ago by Nico Staple

This release sees Bid modifiers now available in Self-serve, alongside the ability for advertisers to export their entire product catalog as CSV. Kevel Forecast has reached a big milestone in its click prediction engine, making Auction CPC campaigns officially supported! It has also released smaller helpful features such as supporting multiple Ad Types and Priorities, a new Inventory field in the response containing additional forecast traffic information and Revenue details.

Self serve

Advertiser UI & Advertiser API

Added

  • Export all products as CSV: Advertiser editor users in the self serve UI can now export a CSV of all products available to promote. Learn more about bulk actions in the product table here.
  • Bid modifiers: Publishers can now choose to enable advertisers to set bid modifiers for keywords, sites, and/or zones on their campaign templates.
    • Bid modifiers enable an advertiser to increase their bid when an ad or product is eligible for specific criteria. This allows the advertiser to be more competitive in auctions that are more important for their advertising goals. For example, an advertiser might want to:
      • Multiply their bid by 2x when competing for a specific keyword
      • Increase their bid to a higher amount when competing to appear on a specific site or zone
    • Bid modifiers are highly configurable for the publisher's advertiser UI and API. For any campaign template, the publisher can choose to:
      • Enable or disable bid modifiers, controlling whether it is accessible for that campaign template in the Advertiser API and UI
      • Choose which of the 3 modification types – keyword, site, and zone – to expose
      • Enable advertisers to set a multiplier, fixed bid, or select between the two
      • Rename any modification type in the UI in order to more closely align advertiser-facing copy with the publisher's business case.
        • For example, "site" could be renamed to "device."

Forecast API

Added

  • Forecast now supports auction-based CPC campaigns!
  • Support ResultsBy API parameter on Available forecast requests - show the forecasted available and uncapped results by a subset of advertiser, campaign, flight, or ad. If more than one of these is specified, the results are shown in a hierarchical tree.
  • Support for multiple priorities in the Available forecast with newAds.
  • Support for revenue (excluding Flat rate) in the Available forecast, when the showRevenue flag is enabled in the API params.
  • Inventory insights in Available forecast with newAds with the new inventory response field, which splits inventory into bookedAtHigher, bookedAtLower, and empty.
  • Available forecast using the top-level Targeting parameter now supports multiple AdTypes. The API change means that Targeting/adType and Creative/adType now support Optional[Long | Seq[Long]]

Fixed

  • Request-level caps like duplicate mode and placement limit in the Available forecast with newAds.
  • Opportunities are only considered booked when a newAd effectively loses them.

Improved

  • Improved click predictions for all networks that have lower than 100% rate of ad delivery, based on historical traffic click-through rate (CTR). Previously, only ad decision requests (ADRs) that resulted in clicks would be used in future impressions. Now, the likelihood of a click is calculated for all projected future impressions, based on the historical CTR of different ADR dimensions.