Creating a campaign

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Beta product

This product is currently in beta. It may not be available to all Kevel customers, and features described may change before the product is generally available.

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This is publisher-facing documentation

Because every Kevel Self-serve instance is uniquely customized to the publisher's branding and use case, exact Self-serve functionality will vary from publisher to publisher.

For this reason, Kevel does not provide advertiser-facing documentation for your advertisers to use. However, these pages can be used as a starting point for providing your own educational materials for your advertisers.

Click Create Campaign in the navigation bar to set up a new campaign.

If there are multiple types of campaigns available to create, you will see a series of tiles. Choose the campaign type you wish to create.

You will see a set of steps on the left side. Please note that step names, descriptions, and requirements will vary by publisher. The type of campaign you are creating is shown above the steps.

Campaign setup

On Campaign Setup, enter a campaign name, start date, and end date. Your publisher may require a certain campaign duration, and may require an end date or not.

Budget

Choose your daily, monthly, or total budget. Depending on the publisher's settings, there may be a budget minimum.

Depending on the publisher's settings, your options for bid type may vary:

• Automatic bid: Choose a ROAS goal and maximum CPC for automatic bidding
• Manual bid: Specify a manual CPC or maximum CPC bid

Manual bidding

For a manual bid campaign, set a CPC (cost per click) or maximum CPC.

• In a first price auction, the CPC is the amount you will pay when a customer clicks on your sponsored product ad.
• In a second priced auction, the maximum CPC is the maximum amount you are willing to pay for a click. The actual amount you will pay will be $0.01 higher than the next-highest bidder.

Depending on the publisher's settings, there may be an enforced minimum or maximum CPC value.

Automatic bidding

For an automatic bid campaign, set a target ROAS and a maximum CPC. Your CPC in each auction will be automatically adjusted in order to optimize for the ROAS value you selected.

Depending on the publisher's settings, there may be enforced minimum or maximum values for ROAS and maximum CPC.

Products

When creating a campaign that entails promoting products, you will see a table of products available to you to promote.

On this step, you’ll select which products you want to promote as a part of this campaign. Only products pertinent to your brand and/or merchant ID are available for access.

Up to 3000 products can be selected, although this limit may be lower depending on the publisher's settings.

Adjusting per-product bids

Depending on the publisher's settings, you may be able to alter your bid for individual products. A product-specific bid will override the bid set on the campaign, for that product only.

There are 4 ways to change a product's bid:

• Change a product's bid individually on the right-side panel

• Set a custom bid for products when bulk selecting products by using a list or CSV of IDs

• After products have been added, select the products whose bids to update and choose "Edit bid for selected products" in the bulk actions menu

• After adding products, specify a list of product IDs whose bids to change.

Filtering and searching

You can search by product ID and product name. Search is available both for products available for you to promote from the publisher's catalog and for products added to your campaign.

Depending on the publisher's settings, the following filters may be available to narrow down the products available to promote or added:

• Categories
• Merchants

Adding multiple products

The following bulk actions are available when adding products:

• Export all products available to promote as a CSV
• Bulk select by a list of Product IDs, or upload a CSV
• Add all products
  • If any filters or search terms are applied, then only those products that match your search and/or filter criteria will be added.
  • If there are more products available for you to promote than are allowed for promotion on a campaign, then only the maximum allowed number will be added, as determined by the order of the products in the list.

Removing multiple products

The following bulk actions are available when removing products:

• Remove all products
• Remove selected products
• Bulk remove by product ID

Targeting

This step may or may not be included within a publisher's Self-serve implementation.

Search keyword targeting

Enter keywords for exact match keyword targeting.

Bid modifiers

Bid modifiers may or may not be available based on your publisher's settings. Available bid modifier settings shown here may vary from your publisher's settings.

Bid modifiers enable you to increase your bid on specific keywords, sites, or zones. You may choose to increase or multiply your bid in cases where your ad could be eligible to appear in connection with certain keywords, sites, or zones on the publisher's site or app.

Review

Review your campaign settings.

If this campaign type involves selecting products to promote, you can click the count of items selected to view the items you chose.

To edit any settings, click the Back link to navigate back to the relevant step.

Balance indicates the amount of funds available for you across all campaigns. When this figure reaches 0, all campaigns will stop serving. You can add more balance by coordinating directly with the publisher.

To create your campaign, click Create Campaign.

Success!

When your campaign has been successfully created, you will see a success message.