Changelog

Release notes: March 6, 2026

This release brings meaningful upgrades across every layer of the Kevel platform. On the login and access front, we're continuing our rollout of unified authenticationAudience and the Ad Server now share the same brand new login experience, making cross-product access simpler and more consistent for your entire team. In Console, media owners get a powerful new set of tools for managing and reporting on campaigns. A new product stats tab gives campaign managers a detailed, at-a-glance view of how individual promoted products are performing — complete with images, metrics, and flexible sorting. Custom ad size validation means advertisers are instantly flagged when uploading unsupported creatives, and your live ad sizes are always reflected automatically with no manual upkeep. Location targeting is now optional per ad product, so you can remove unnecessary friction for campaigns where geo rules don't apply. Advertisers can also fully edit live campaigns and drafts in one go — targeting, budgets, bids, and product sets included — and booking flows now surface only the ad formats relevant to each ad product for a cleaner, faster self-serve experience. The Ad Server's pacing and delivery systems have been strengthened for more stable, predictable campaign spend, while Forecast takes a big step forward with two new additions: automated seasonality, based on yearly historical patterns and external data to sharpen forecast accuracy, and forecast reservations, which lets sales and ad ops teams hold capacity for planned campaigns before they're fully built out.

Upcoming changes to login and user management

To provide a more frictionless UI experience, we are consolidating login and user management for the Ad Server, Audience, and Console. These upcoming changes are a direct result of user feedback regarding ease of use and the need for a more unified interface. Changes will roll out throughout March 2026.

Release notes: January 31, 2026

This release kicks off an exciting new chapter for Kevel’s platform experience. Starting in March, we’re rolling out unified login across the Ad Server, Console, and Audience—eliminating multiple logins and laying the groundwork for a more integrated user journey.

Release notes: November 30, 2025

This release introduces new ways to deliver high-performing campaigns with less effort—whether you’re building multi-product ads, forecasting with precision, or streamlining how data flows across systems. In Console, advertisers can now create Native Product Ads directly from the Business Manager, dramatically simplifying catalog-based campaign setup. Meanwhile, new advertiser segment access controls in the Ad Server give you more control over who can target what.

Release notes: October 31, 2025

This release delivers impactful enhancements across Kevel Console, Ad Server, Forecast, and Audience, all aimed at helping you activate campaigns faster and target more effectively. In Console, advertisers can now use user segment targeting to reach the right shoppers, invite team members by email for quicker onboarding, and leverage AI-assisted keyword generation to streamline Google Search campaigns. New features like custom sidebar buttons, bulk ad scheduling, and smarter campaign filtering bring even more flexibility to day-to-day self-service workflows.

Release notes: September 30, 2025

This release brings a range of enhancements across the Kevel Console, Ad Server, and Audience, all designed to make campaign setup and optimization faster, smarter, and more user-friendly. You’ll see a more streamlined booking experience in Console—from drag-and-drop carousel ads to cleaner campaign lists and smarter ad template filtering. On the Ad Server side, new per-ID bid modifiers and Native Product Ads unlock more control and automation, especially for performance-driven and catalog-based campaigns.

Release Notes: August 31, 2025

The latest release introduces key enhancements across Kevel Console, Ad Server, Forecasting, and Audience.

Release notes: July 31, 2025

This release is packed with powerful new features to help you get even more out of the Kevel Retail Media Cloud with updates across the Kevel Ad Server and Audience. From a smoother Audience setup experience to smarter user segment targeting, we’re giving you new ways to deliver highly personalized, high-performing ad experiences. You’ll also find expanded forecasting capabilities and flexible reporting formats. Whether you’re optimizing yield, simplifying campaign management, or activating new segments, there’s something here to support your goals.

Release Notes: June 30, 2025

The latest release brings major enhancements across Kevel Console, Ad Server, and Audience. Kevel Console now features a fully integrated Product Catalog experience with search, category filters, and in-page product detail popups, offering a more seamless workflow. Campaign Management has been overhauled with a modern, widget-based layout, support for bulk actions like delete and selection, and full in-line visibility into booking details, rules, and ads. Additional UI and functional improvements include clearer ROAS formatting, better campaign navigation, updated status labels, and responsive layout refinements. In the Ad Server, publishers can now override predicted eCTR and eCPM values per entity directly in Ad Decision Requests, allowing for more effective cold start performance tuning. The Campaign Management UI now displays start/end override dates in the Flight’s timezone for greater clarity. Finally, the Audience platform now supports browser-based file uploads for offline imports, making ad data ingestion easier for testing and one-off scenarios.

Release Notes: May 30, 2025

The latest release includes important updates across the Forecasting tools, Ad Server, Campaign Management, Audience, and Kevel Console. In Forecasting, both the UI and API gain enhancements that improve usability and surface potential performance warnings. The Ad Server’s Autobid (target ROAS) system now fully supports priorities with floor prices for both CPC and eCPM models, providing more flexible bidding logic across auction types. Campaign Management adds support for advertiser-level catalog access configuration, laying groundwork for catalog partitioning in future self-serve capabilities, while also improving attribution criteria performance for large catalogs. In Audience, user data imports can now dynamically update destination attribute parameters during ingestion. Kevel Console sees a variety of refinements, including smarter keyword input, expanded Meta integration, improved campaign creation workflows, and updates to product ad creation via API.