Changelog

This release brings a range of enhancements across the Kevel Console, Ad Server, and Audience, all designed to make campaign setup and optimization faster, smarter, and more user-friendly. You’ll see a more streamlined booking experience in Console—from drag-and-drop carousel ads to cleaner campaign lists and smarter ad template filtering. On the Ad Server side, new per-ID bid modifiers and Native Product Ads unlock more control and automation, especially for performance-driven and catalog-based campaigns.

The latest release introduces key enhancements across Kevel Console, Ad Server, Forecasting, and Audience.

This release is packed with powerful new features to help you get even more out of the Kevel Retail Media Cloud with updates across the Kevel Ad Server and Audience. From a smoother Audience setup experience to smarter user segment targeting, we’re giving you new ways to deliver highly personalized, high-performing ad experiences. You’ll also find expanded forecasting capabilities and flexible reporting formats. Whether you’re optimizing yield, simplifying campaign management, or activating new segments, there’s something here to support your goals.

The latest release brings major enhancements across Kevel Console, Ad Server, and Audience. Kevel Console now features a fully integrated Product Catalog experience with search, category filters, and in-page product detail popups, offering a more seamless workflow. Campaign Management has been overhauled with a modern, widget-based layout, support for bulk actions like delete and selection, and full in-line visibility into booking details, rules, and ads. Additional UI and functional improvements include clearer ROAS formatting, better campaign navigation, updated status labels, and responsive layout refinements. In the Ad Server, publishers can now override predicted eCTR and eCPM values per entity directly in Ad Decision Requests, allowing for more effective cold start performance tuning. The Campaign Management UI now displays start/end override dates in the Flight’s timezone for greater clarity. Finally, the Audience platform now supports browser-based file uploads for offline imports, making ad data ingestion easier for testing and one-off scenarios.

The latest release includes important updates across the Forecasting tools, Ad Server, Campaign Management, Audience, and Kevel Console. In Forecasting, both the UI and API gain enhancements that improve usability and surface potential performance warnings. The Ad Server’s Autobid (target ROAS) system now fully supports priorities with floor prices for both CPC and eCPM models, providing more flexible bidding logic across auction types. Campaign Management adds support for advertiser-level catalog access configuration, laying groundwork for catalog partitioning in future self-serve capabilities, while also improving attribution criteria performance for large catalogs. In Audience, user data imports can now dynamically update destination attribute parameters during ingestion. Kevel Console sees a variety of refinements, including smarter keyword input, expanded Meta integration, improved campaign creation workflows, and updates to product ad creation via API.

The latest release brings a host of enhancements across the Ad Server, UI, APIs, reporting, forecasting, and self-serve tools under the new Kevel Console. In the Ad Server, AdQuery now offers phrase-or “fuzzy” matching for string fields to better handle user search terms, and Autobid (target ROAS) now supports CPM rate types. The Campaign Management UI gains human-readable Audit Log diffs and empowers network admins to reset user passwords directly. On the Management API side, the Jobs Service’s CreateAdsFromProducts endpoint now surfaces detailed warnings for partial successes. Reporting reorganizes “Group By” options by report type, and introduces new date-range presets from “Today” to “Year to Date.” The Forecast UI officially ships Yield Forecast v1 with a dedicated settings interface, and the Self Serve Advertiser tools now include bid-modifier recommendations showcasing top-performing sites. Finally, Nexta Ad Manager has been rebranded to Kevel Console. With this release, Retailers can use Console to sell onsite product listing ads via advertiser self-service. Additionally, any publisher can use Console to sell onsite display ads via advertiser self-service and managed service.

Kevel’s March release brings several major enhancements across the platform. Advertisers can now create product ads using dynamic queries directly in the Ad Server UI, with automatic updates based on catalog changes. Reporting now includes merchant data from purchases for more granular insights. The Forecast API introduces Traffic Modifiers to model seasonality and adds revenue estimates for eligible campaigns. Audience users can now send static segments directly to Forecast for faster predictions. Self-serve tools gain support for custom product attributes and dynamic product selection. In the Nexta Ad Manager, highlights include editable target CPC, stored Ad Schedule IDs, early Instagram ID validation, a new IAB-compliant external image ad template, and dynamic currency display throughout the Retail Media dashboard.

This release introduces several enhancements across Self Serve, campaign management, reporting, forecasting, and audience capabilities. In Self Serve, advertisers can now configure attribution based on brand and merchant IDs, access category-level performance reports, and view selected products separately from performance data in campaign reports. In the Ad Serve, the Campaign Management API allows creating product ads dynamically based on query criteria; and reporting now supports selecting specific dimensions and metrics for downloads. The Forecast API improves pacing accuracy and supports targeting empty user properties. Audience supports new user attributes for segmentation and deeper insights. Additionally, Kevel Relay now integrates with StackAdapt for video ads.

This release sees Bid modifiers now available in Self-serve, alongside the ability for advertisers to export their entire product catalog as CSV. Kevel Forecast has reached a big milestone in its click prediction engine, making Auction CPC campaigns officially supported! It has also released smaller helpful features such as supporting multiple Ad Types and Priorities, a new Inventory field in the response containing additional forecast traffic information and Revenue details.

This release introduces significant enhancements across Kevel’s Self-Serve, Ad Server, and Reporting platforms. In Self-Serve, publishers can now configure campaign templates to support autobid options, enabling advertisers to set ROAS goals and max CPC, and apply ad frequency caps automatically as background settings. Ad-level attribution settings in the Ad Server UI allow advertisers to define granular purchase attribution criteria, including merchant-aware options for marketplace customers. Reporting improvements include publicly accessible CSV download links for queued reports and the ability to group by bid modifiers in the Ad Server UI.