Release notes: November 30, 2025
This release introduces new ways to deliver high-performing campaigns with less effort—whether you’re building multi-product ads, forecasting with precision, or streamlining how data flows across systems. In Console, advertisers can now create Native Product Ads directly from the Business Manager, dramatically simplifying catalog-based campaign setup. Meanwhile, new advertiser segment access controls in the Ad Server give you more control over who can target what.
The new Forecast Explorer unlocks deeper, ad-hoc exploration of future inventory—perfect for sales teams and revenue managers—and segment targeting is now fully reflected in all forecasts for better accuracy. On the Audience side, you can now forward conversion events to external systems, making Audience an even more powerful hub for real-time activation. And updates to Reporting improve transparency with a clearer, more reliable date range picker.
Let’s dig into the details 👇
Console
Added
Native Product Ads in Console Business Manager – Give your advertisers a faster, cleaner way to build rich, multi-product campaigns. With this new ad type, a single creative can automatically link to multiple products pulled directly from your catalog — no manual mapping, no attribution juggling, just smooth setup and high-performing ads. Check it out!
Ad Server
Campaign Management UI + API
Added
Advertiser segment access – It is now possible to define which Segments Advertisers can access when using Kevel Console. When creating or editing an Advertiser through the Ad Server UI, use the new Segment Access panel to define the subset of Segments that the Advertiser should be able to access when configuring user segment targeting in Kevel Console. This can also be set via the API—see the Create Advertiser Segment endpoint. For more details on all self-serve segment targeting options visit the User Segment Targeting in Console page.
Forecast
Added
Forecast Explorer – A new way for you to run ad-hoc explorations on your future inventory. Forecast Explorer allows teams to research future inventory across any dimensions without constraints, making it valuable for building new Ad Products and uncovering new opportunities. Revenue managers can analyze upcoming search terms or audience segments to understand sell-through and performance indicators, while sales managers can use these same flexible filters to start crafting custom proposals that align with the dimensions supported in Kevel campaigns, including custom properties passed in Ad Decision Requests.
Updated
Forecasts now considers Ad Server segments – Forecasts now deliver more accurate results by including native Ad Server segment targeting on both Flights and Ads. This enhancement applies across the Forecast API, the Availability widget where forecasts run on flights that use user segments, and Yield Forecast where targeting sets can now select audience segments.
Reporting
Updated
- Improved date range picker - Enhanced date picker transparency and reliability by standardizing displayed start/end times and resolving edge-case date-range inconsistencies.
Audience
Added
Event forwarding – Customers can now forward conversion events from Audience to any external system. This gives teams full control over how conversion data is mapped, filtered, and delivered, ensuring each destination receives the structure it expects. The result is smoother integrations, faster activation of conversion-driven use cases and a more reliable, real time flow of conversion data through Audience as the central hub.
