Release notes: January 31, 2025

This release kicks off an exciting new chapter for Kevel’s platform experience. Starting in March, we’re rolling out unified login across the Ad Server, Console, and Audience—eliminating multiple logins and laying the groundwork for a more integrated user journey.

In Console, media owners can now offer advertisers more onsite campaign controls than ever. Advertisers can create their own segments from approved templates, target advertiser-specific segments, and access a new read-only role for visibility without edit access. New tools like ad health indicators in campaign lists and branded login pages help media owners provide a smoother, more secure self-serve experience.

The Ad Server adds support for Adobe Experience Platform (AEP) as a native destination, deeper catalog integration with ad-level keyword support, and safeguards for segment integrity. We’re also rolling out the first version of incrementality measurement to help you better understand true causal impact.

On top of that, Forecast now incorporates native segment targeting for greater accuracy, and Audience introduces event forwarding, enabling seamless real-time integrations with your broader marketing stack.

Let’s take a closer look 👇

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Upcoming user management changes

Sick of logging in multiple times across the Ad Server, Console, and Audience? Good news: Starting in March, Kevel will introduce unified login to streamline access across our product suite.

This is the first step in a series of many upcoming upgrades to introduce a more integrated platform experience.

Changes will be released in phases throughout March, first in the Ad Server, then in Audience, and finally in Console.

For more information:

• See Kevel's updated user management and user permissions documentation
• Keep an eye out for emails to active users
• Feel free to reach out to your Kevel account manager if you have any questions

Console

Advertiser-Specific Segments – Console now supports advertiser-specific audience segments, allowing publishers to control which segments each advertiser can use during campaign setup. Advertisers only see segments scoped to them, while shared templates remain available to all. Learn more

1. Update the audience segments that should be advertiser-specific in the Kevel Management UI or API.

2. 

   The selected audience segments will now be available for targeting only on that specific advertiser.

Advertiser-Built Segments – Console now enables advertisers to directly create and target their own custom audience segments using media owner–approved templates. Advertisers can quickly build relevant audiences from your first-party behavioral data without waiting on manual setup from your team, while media owners retain full control over data governance and targeting strategies. This enables faster campaign activation, reduced operational overhead, and consistent use of approved audience definitions. Learn more

Read-Only Advertiser Role – Console now supports a read-only advertiser user role, enabling you to grant some advertiser users access to dashboards and campaign performance data without campaign management abilities. This enables transparent performance sharing while maintaining full control in managed-service setups. Learn more

Ad Status in Campaign List – Console now shows ad health directly in the Campaign List, making it easy to spot campaigns with errored, paused, or processing ads at a glance. Each campaign surfaces a single, prioritized Ad Status so teams can quickly identify issues without opening individual campaigns. Learn more

Branded Login Page – Console now supports a fully custom-labeled login experience for advertisers, including branded subdomains, theming, and identity-managed authentication. This allows media owners to deliver a trusted, brand-consistent entry point without requiring advertisers to manage domains or password flows. Learn more

Ad Server

Adobe Experience Platform (AEP) Destination – Kevel now supports a native destination for Adobe Experience Platform, allowing customers to sync AEP audiences into Kevel for targeting and automatically resolve audience membership at ad decision time using Kevel’s UserDB. This enables tighter integration between CDP-managed audiences and Kevel campaign delivery. View the destination documentation for more details.

Ad Decisioning

Incrementality Measurement (v1) – Kevel has introduced an initial version of native Incrementality Measurement, enabling customers to measure the true causal impact of advertising beyond standard attribution. This release lays the foundation for controlled experimentation, with additional automation and native reporting planned in future updates. Contact your account team to learn more and enable.

Campaign Management API

Added

Ad-level Keyword Support in Ad Templates – Ad Templates can now populate ad-level keywords directly from product data stored in Catalog. When creating ads from products, templates can map a product’s comma-separated keyword list to the resulting ad’s keywords in Kevel (the ActiveKeywords parameter when set via the API).

Updated

Segment Removal Safeguards – Segments can no longer be removed from an advertiser if they are referenced by any of the advertiser’s campaigns, regardless of campaign status (active, scheduled, paused, or inactive). If a segment is not used by any campaign, it can be safely removed and targeting options update accordingly. If the segment is in use, removal is blocked and an error message informs the caller that the segment is currently referenced, preventing broken or inconsistent campaign configurations.