Advertiser Specific Segments

Who It’s For

• Media owners – Control audience access per advertiser and reduce manual oversight
• Advertisers – See only approved, relevant segments during campaign setup
• Agencies – Continue using shared audience templates safely across clients

When to Use It

Use this feature when you want to:

• Restrict custom audience segments to specific advertisers
• Prevent advertisers from using the wrong or unapproved segments
• Keep the targeting UI simple and brand-safe for self-serve users

How It Works

1. The media owner assigns audience segment access at the advertiser level

2. An advertiser creates or edits a campaign in Console

3. Console automatically filters the Segments dropdown to show:

   • Advertiser-approved custom segments
   • All shared agency-template segments
   • Clear labels indicating whether the segment is specific to the advertser

If no segments are assigned to the advertiser:

• Console shows an empty state: “No segments are currently available for this advertiser.”
• A short explanation clarifies that segment access is managed by the publisher

How to Enable It

Management UI

Enable segment access for an advertiser via the Advertiser controls in the Management UI or the Create Advertiser Segment endpoint of the Management API.

Console

Once saved and synced, segment access is enforced automatically in:

• Campaign targeting → Segments
• Advertisers can only select segments they’re allowed to use

Notes

• Segment access is enforced via Advertiser ID using the Segment API
• Shared agency-template segments remain visible to all advertisers
• Segment permissions apply at the campaign targeting level
• Current model assumes template-based and advertiser-assigned segments reference the same underlying segment entity

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Related Resources

• Audience Segments