Advertisers

Overview

Advertisers refers to the companies/individuals paying to have their ad shown.

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Refer to our API documentation for more info about our Advertisers endpoints.

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Advertiser Fields

Refer to our API documentation for more info about our Advertisers endpoints.

What

Description

API Parameter

Advertiser Name

Advertiser Name

title

Advertiser ID

Needed for setting up campaigns/flights. In the UI, this is to the right of the Advertiser in the Advertiser tab

The id in the JSON request

Placement Limits

Limits how often ads from that advertisers will appear in an ad request. Defaults to 0, which is 'no limit`.

PlacementLimit

Frequency Capping settings

Enable Frequency Capping section (ask your account manager to enable).

FreqCap, FreqCapDuration, FreqCapType

Budget Capping settings

Or Revenue Caps, a feature that will stop an ad from serving once a pre-specified budget is reached. Please see here for more information. You can set this at the daily level or lifetime value. Check 'unlimited' if you'd prefer to set limits elsewhere by metrics like end date, impression caps, etc.

CapType (has to be Revenue, which is CapType = 4), DailyCapAmount, LifetimeCapAmount

IsDeleted

This is used just with API calls to indicate whether the advertiser should be deleted

IsDeleted

IsActive

This is used just with API calls to indicate the advertiser status

IsActive. Always set to be true

Creating an Advertiser via our UI

  1. Go to the Advertisers tab and click on 'New Advertiser'.
  2. Put in their name.
  3. Save.
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  • To edit an Advertiser, click on the pencil to the right.
  • To delete an Advertiser, click on the X to the right.

Managing Advertisers via our Management API

The Kevel Management API provides several endpoints for managing Advertisers including:

To delete an Advertiser, use the Update Advertisers endpoint and set Is Deleted = true.