Changelog

This release sees Bid modifiers now available in Self-serve, alongside the ability for advertisers to export their entire product catalog as CSV. Kevel Forecast has reached a big milestone in its click prediction engine, making Auction CPC campaigns officially supported! It has also released smaller helpful features such as supporting multiple Ad Types and Priorities, a new Inventory field in the response containing additional forecast traffic information and Revenue details.

This release introduces significant enhancements across Kevel’s Self-Serve, Ad Server, and Reporting platforms. In Self-Serve, publishers can now configure campaign templates to support autobid options, enabling advertisers to set ROAS goals and max CPC, and apply ad frequency caps automatically as background settings. Ad-level attribution settings in the Ad Server UI allow advertisers to define granular purchase attribution criteria, including merchant-aware options for marketplace customers. Reporting improvements include publicly accessible CSV download links for queued reports and the ability to group by bid modifiers in the Ad Server UI.

This release enhances marketplace advertiser functionality in Kevel Self-serve by adding merchant ID support for product data and filtering, enabling advertisers to manage catalog access more effectively. The Ad Server UI now features an Audit Log for tracking campaign management changes, alongside fixes for bulk editing workflows, and the Create Campaign v2 endpoint supports ad-level frequency caps. Additional updates include new macros for Campaign Name and Advertiser Custom Fields in the Decision Engine, and the Forecast API now allows grouping by individual user custom properties for more detailed audience insights.

This release introduces marketplace advertiser support in Kevel's Self-serve, allowing customization of catalog access based on merchant or seller ID, alongside the addition of advertiser custom fields and bid modifiers in the Ad Server UI. Reports now support grouping by individual products for multi-product ads, and purchase event responses include more detailed information on unattributed transactions. Additionally, the Forecast UI now offers a daily breakdown of available inventory.

The release introduces support for CPM-type campaigns in Auction priority across all forecast interfaces, with the Forecast API now considering bid price alongside priority level. In the UI, goal lines for Impressions, Clicks, and Percentage goals are added, along with several UX improvements to the Availability widget, such as removing zero-value entries and enhancing tooltips. Ad Server reporting now allows customizable CSV column names, includes lifetime value (LTV) metrics, and adds bid modifier data. A new click-based conversion rate metric is also introduced. In Ad Serving, metadata parameters like productId, position, and component can now be added to events, enabling dynamic product attribution. Improvements were made to monthly goal balancing for better performance. Event logs now include purchase event metadata, and in the Catalog system, ads deactivated by users will remain inactive, even after product updates, ensuring deactivation persists.

Enhancements to the Forecast API; attribution for any ad format in the Management API; and a fix for campaign metrics in the Management UI.

Bid modifiers, video asset metadata, and image assets in the Management API; Ad-level goal and price overrides in the Forecast API and customizable report file names.

Updates to Forecast, Ad Server Management, Decision, and Reporting APIs and UI, including new features like Forecast Inventory planner, creating Product Ads and Campaign in a single request, and Site Custom Relevancy for optimizing demand allocation.

Forecast Flight performance from the Ad Server UI + new Forecast API parameters; create product ads with overrides via API; create video assets via API; plus Decision API updates...

Ad Server: UI refresh, Catalog ingestion status details, new Report Runs API, Ad GroupBy in Reporting, and additional optimizations...