What are Creative Templates?
Creative templates enable you to easily implement custom ad contents across many creatives.
For example, you may want to serve creatives that use a predefined JSON template. Instead of copying and pasting the template into each creative, you can use the creative template feature to supply the JSON once you add parameters unique to the creative, like a name, advertiser, image, etc.
Creative templates can use JavaScript, HTML, JSON, or any other type of code. Creative templates can be served through both the JavaScript ad tags and the Decision API.
Note
For more information about creative templates, refer to the creative template documentation.