Custom Reports
Kevel lets you generate different types of reports to measure campaign performance, covering impressions, clicks, CTRs, custom events, and more. The term "custom reports" refers to these reporting features as a whole, across both the UI and the API.
Queued Reports
When you kick off a report using either the Reporting UI or the Kevel API, that is a "queued report." Reports are not generated immediately, so the Queue Report endpoint returns a GUID that you use to poll for the result via a second endpoint.
If you use the Reporting UI, a "report is generating" screen shows until the report is ready.
Simply put, a "queued report" is a report that has been started but has not yet completed.