Segment targeting lets you deliver more relevant ads by limiting who sees them based on predefined user groups, or “segments.” These segments can be built in Kevel Audience or imported from an external system—such as a customer data platform (CDP). Once set up, you can use segments to target users based on behavior, demographics, shopping habits, or any custom criteria, enabling more personalized and effective ad experiences.
Learn more on the Segment Targeting knowledge base page.