Advertiser account balances

As a publisher, you are able to set and view a Balance for each advertiser.

To view an advertiser's current balance, click to expand the advertiser from the Advertisers List page.

The balance is calculated as

Balance = Advertiser Lifetime Revenue Cap - total amount of revenue for that advertiser to date

Where "Revenue" for the publisher is equivalent of ad spend for the advertiser.

To add balance, click "Add Balance." You can enter the amount to add and see the new total balance before you add.

When you add balance, the amount that you add is added to the advertiser's Lifetime Revenue Cap in the Kevel ad server.

Advertiser users will see their current balance on the Review step of campaign creation.