Sponsored Listings
Sponsored Listings Overview
Want to learn more about Sponsored Listings?
Check out our blog post, "Sponsored Listings: A Definitive Guide"
Used by: Companies with "organic listings" of some type. This can include:
- eCommerce Marketplaces ('sellers' have product listings)
- Event Sites ('organizers' have event listings)
- Used Car Sites ('dealers')
- Job Search Sites ('job posters')
- Video Hosting Sites ('uploaders')
- And so on
Example companies: Yelp, Hotels.com, eBay, Indeed, Google Search, Chairish
What: Companies/individuals pay to have their listing highlighted and promoted. The ads usually appear in one of these placements:
- Search Results Page - Appears within the search results feed
- Category Browsing - Appears in-feed as user is browsing relevant topics
- 'Recommended For You' - These sections, often on the homepage, recommend relevant paid listings
Why: These ads match formatting of organic listings (unobtrusive) and match what they are searching/browsing for (relevant)
Common targeting: Search keywords, category
Common trackable events: Impressions, clicks, conversions/actions
Common platform models: Self-serve, some direct sales
There are many, many examples of sponsored listings, and the below sections capture the predominant use cases
Sponsored Marketplace Listings
Example companies: Chairish, eBay, Craigslist, Amazon
What: Sellers pay to have their product listings promoted, especially for relevant searches
Common targeting: Search keyword ("best cowboy hat"), category ("hats)
Common tracked events: Impressions, clicks, purchases, purchase amount
Chairish:
Sponsored Travel Listings
Example companies: Hotels.com, Travelocity, Hotel Tonight
What: Hotels and airlines pay to have their flight/hotel promoted, especially for relevant searches
Common targeting: Search keyword, location, destination, past behavior
Common tracked events: Impressions, clicks, bookings/purchases

Sponsored Business/Services Listings
Example companies: Yelp, Fiverr, AngiesList
What: Advertisers pay to have their business/service promoted, especially for relevant searches
Common targeting: Search keyword (“nearby Indian restaurants”), location
Common tracked events: Impressions, clicks, contact (email, phone), bookings
Yelp:
Sponsored Events
Example companies: Eventbrite, Fandango, Atom Tickets, Ticketmaster
What: People/companies with upcoming events can promote their event on the site
Common targeting: Search keyword (“local rock concerts”), geo targeting, past behavior
Common tracked events: Impressions, clicks, saves, registrations, purchases, social shares

Sponsored Car Searches
Example companies: Edmunds, Cars.com, CarGurus
What: Car sellers - or car makers - pay to have their car listing(s) promoted
Common targeting: Search keyword ("used Hondas"), location, past behavior
Common tracked events: Impressions, clicks, saves, contacting, purchases

Sponsored Jobs
Example companies: Monster.com, Indeed, Jobcase
What: Companies pay to have their job listing highlighted
Common targeting: Search keyword (“engineering jobs”)
Common tracked events: Impressions, clicks, saves, contacting

Looking to add sponsored listings to your site/app? Kevel's APIs provide the infrastructure to build what you see above. Reach out for more info.
Updated 9 months ago