Beta Logs

Id

The unique Request ID.

55cc44928bd94f4a9
c18b8a4edac2365

string

BlockedAdvertiserIds

array Link

BlockedCampaignIds

array Link

BlockedCreativeIds

array Link

BlockedFlights

array Link

Datacenter

boolean

DeliveryMode

1 = Web (served by ados.js tags)
2 = Email (served by HTML tags)
3 = API (served by REST call)
4 = Static Tracking Link (served by GIF).

3

int

Device

object - see other

EnableBotFiltering

Indicated whether or not the request was bot filtered against IAB bots/spiders list.

boolean

EnableUserDBIP

Indicates whether or not we store the IP in UserDB.

boolean

GdprComputed

Given all gdpr variables/vendor lookups etc, whether the request qualifies as consenting.

TRUE

boolean

GdprIsEu

Boolean indicating whether request's origin country is EU.

boolean

GdprRaw

Boolean passed in for consent.

boolean

Gdprsource

Source of consent. '+' separated string of values: 'blk', 'req', 'udb', 'req'. example: 'req+udb'.

string

HostName

“e-10322.adzerk.net“

string

IncludePricingData

Indicates whether pricing data was requested.

boolean

IsValidUA

If true, the request passed the bots and spiders filter.

TRUE

boolean

Keywords

Keywords defining the request made.

Quick Links:

• [Request Logs](d

array Links:

Location.City

An array of location data from the ad request.

Sydney

string

Location.CountryCode

see above.

AU

string

Location.CountryName

see above.

Australia

string

Location.Latitude

see above.

0

int

Location.Longitude

see above.

0

int

Location.DmaCode

see above.

int

Location.MetroCode

see above.

int

Location.PostalCode

see above.

2000

string

Location.Region

see above.

NSW

string

Meta:schema

The type of log - will always be event.

event

string

Meta:version

The version of the log format this log object uses.

1

string

NetworkId

The network ID from the request.

10322

int

Properties

Custom properties set by the user on the request. only appears if not empty.

"Properties": {
"key": "value"}

string

Protocol

Protocol of this request.

string

ReferrerUrl

Referrer url if request.referrer is set.

string

RequestCount

Number of items requested to be returned for this request.

1

int

Timestamp

Time of the request, as milliseconds since UNIX epoch.

1581038415077

long

Url

URL if request.url is set.

string

Segments

Override Segments passed with the User object on the ADR. Absent if no segments present on the ADR.

Quick L

array Link

User.IsNew

An array of user data (in UserDB) associated with the request. Contains two fields: the Key, and whether or not this is a new user. Sourced from the request.

TRUE

boolean

User.Key

See above.

ue1-708a3d9146d7438
b85a8cc6686e9a0e8

string

User.Segments

All segments the user belongs to at the time of the ad decision request (ADR), sourced from either: a) the UserDB record (if no segments were provided in the incoming ADR); or b) the ADR request payload (if segments were explicitly sent in the ADR, these override the UserDB segments).

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array Link

Id

The decision ID.

"8f4f8ce4c48041ebb
abe267bc619a644"

string

AdId

The ad ID if it was passed in the placement.

1234567

int

AdQuery

Dynamic fields based on which attributes are included in adQuery object in ad decision requests.

JSON

AdTypes

The ad types from the placement.

Qui

array Link

CampaignId

The campaign ID if it was passed in the placement.

int

ClickUrl

The ClickUrl if passed in the placement.

string

ContentKeys

A map of key/value pairs used for ContentDB if passed in the placement.

object

Count

The number of ads to return per placement if passed in the placement.

int

DecisionCount

Number of decisions per object. DecisionCount can be summed to receive a total.

1

int

DivName

The name of the div from the placement.

"div1"

string

EventIds

Event IDs if passed in the placement.

array

FlightId

The flight ID if it was passed in the placement.

int

FloorCPC

Floor CPC if passed in the placement.

float

FloorPrice

Floor price if passed in the placement.

float

Meta:version

The decision ID.

"1.0"

string

Meta:schema

The type of log - will always be decision.

"decision"

string

NetworkId

The network ID from the request.

1234

int

Overrides

An object that overrides values for an advertiser, campaign, flight or ad, if passed in the placement.

object

Properties

A map of key/value pairs used to pass custom properties in the placement.

object

Proportionality

If a multi-winner placement used the proportionality setting.

boolean

RequestId

The ID of the decision's request.

"a6dca0abf19e4b41a4ac
679b9328907b"

string

SiteId

The site ID from the placement.

int

Timestamp

Time of the decision, as milliseconds since UNIX epoch.

1541173272293

long

ZoneIds

The zone ID(s) if they were passed in the placement.

array

PassbackAdIds

RTB related

string

SelectedAdIds

Ad IDs selected for this placement.

string

RtbAdIds

RTB related

string

BidRequestAdIds

RTB related

string

EventMultiplier

RTB related

int

MatchedBidRequestAdIds

RTB related

string

AdTypeId

The numeric ID of an ad size. Sourced from the event shim.

162

int

AuctionBids

The number of non-RTB ads competing for the impression in an Auction priority. If the ad served was selected outside of an Auction priority, then this AuctionsBids value will be zero. Note that this field is absent unless there is at least one auction bid in the event shim.

78

int

BrandId

The numeric ID of the impression's advertiser. Sourced from the event shim.

554125

int

BurnIn

True if in initial/learning phase

boolean

CampaignId

The numeric ID of the impression's campaign. Sourced from the event shim.

1331048

int

Categories

The numeric ID of the impression's advertiser. Sourced from the event shim.

[]

array

ChannelId

The numeric ID of the impression's channel. Sourced from the event shim.

40304

int

CreatedOn

A time/date stamp (milliseconds since UNIX epoch) that indicates when the impression happened.

"/Date(1581038413783)/"

int (date)

CreativeId

The numeric ID of the impression's creative. Sourced from the event shim.

16458736

int

CreativeMetadata

The creative metadata and/or creative template values of the selection if they are set on the creative.

{
"customData": {
"example": {
"keyName": true
}
},
"ctTemplateVariable": "foo"
}

object

CreativePassId

The numeric ID of the impression's ad (creative mapped to flight). Sourced from the event shim.

19126348

int

Datacenter

If true, the event originates from a TAG known datacenter..

FALSE

boolean

DecisionId

Decision ID associated with this selection.

“7fb50ca376064d9ba5
0005e24535f4c9”

string

DecisionIdx

Decision Index. If the Decision generates only one Selection (i.e. it does not originate from a multi-winner placement) then the DecisionIdx will always be 0. For multi-winner placements, the DecisionIdx will be the order of the Selection within the Decision (zero indexed).

0

int

DeliveryMode

1 = Web (served by ados.js tags)
2 = Email (served by HTML tags)
3 = API (served by REST call)
4 = Static Tracking Link (served by GIF).

3

int

Device.advertisedOs

Device details from browser UserAgent

string

Device.advertisedOsMajorVersion

Device details from browser UserAgent

int

Device.advertisedOsMinorVersion

Device details from browser UserAgent

int

Device.advertisedOsRawVersion

Device details from browser UserAgent

string

Device.brandName

Device details from browser UserAgent

string

Device.browser

Device details from browser UserAgent

string

Device.browserMajorVersion

Device details from browser UserAgent

int

Device.browserMinorVersion

Device details from browser UserAgent

int

Device.browserRawVersion

Device details from browser UserAgent

string

Device.deviceIdentified

Device details from browser UserAgent

boolean

Device.formFactor

Device details from browser UserAgent

string

Device.modelName

Device details from browser UserAgent

string

Device.osMajorVersion

Device details from browser UserAgent

int

Device.osMinorVersion

Device details from browser UserAgent

int

Device.osRawVersion

Device details from browser UserAgent

string

Ecpm

Calculated ECPM of the impression/click/event.

830.070956

float

EcpmPartition

Value pased in during decision request. See https://dev.kevel.com/docs/ecpm-partitions

string

FirstChannelId

Deprecated

int

FrequencyCap

The type(s) of frequency capping applied to the impression. Logged as the decimal value of a hex bit flag:

FlightCapped: 0x00000001
AdCapped: 0x00000010
CampaignCapped: 0x00000100
AdvertiserCapped: 0x00001000
FlightDoesNotAffectParent: 0x00010000
AdDoesNotAffectParent: 0x00100000
CampaignDoesNotAffectParent: 0x01000000

For instance, an impression with both a flight cap and ad cap has a flag of 0x00000011, i.e. decimal 17.

int

GeoMatchedPoints

Only included when using GeoDistance targeting. List of GeoDistance targets.

GdprComputed

If true, the request has GDPR consent (from the request itself, from a UserDB record, etc.).

TRUE

boolean

GdprConsentRequired

If true, the gdprConsentRequired parameter was provided on the request, indicating that the user was subject to GDPR regulation (even if they didn't use an EU IP address).

FALSE

boolean

GdprConsentString

The IAB consent string provided with the request if the string was used when computing GDPR consent.

““

string

GdprSource

Where GDPR consent data (true or false) originates:

none - no consent
request - on the ad request
userdb - on the user record
both - both user record and request
str - from an IAB consent string + allowed vendor ID

"none"

string

Gmv

Gross Merchandise Value. Sourced from the event URL if appended as a query parameter. Calculated by taking the gmv parameter on the event URL and multiplying by 1,000,000.

int

Id

The unique Selection ID.

"71f5686388df4fd99fb
f43b96eeb4946"

string

IsNoTrack

If true, the impression was served to a Do Not Track enabled user (boolean).

FALSE

boolean

IsPublisherPayourExempt

Deprecated

boolean

IsRemainder

If true, the impression was served as part of the "Remainder Percentage" in an auction priority. IsRemainder is only logged when true.

FALSE

boolean

IsTrackingCookieEvents

If true, the impression is tracking conversions. Sourced from the event shim (boolean).

FALSE

boolean

IsValidUA

If true, the impression passed the bots and spiders filter (boolean).

TRUE

boolean

Keywords

Keyword(s) sent on the request, converted into a comma separated string. Sourced from the event shim.

"fpfdvrmwggl4z,j7sr2y
wlddf6m,dt7zi5mlfrrs7,
kr74uowfsyyzp"

string (comma delimited)

Location.CountryCode

An array of location data from the request. Sourced from the ad request, NOT the event shim.

"AU"

string

Location.CountryName

See above.

"Australia"

string

Location.Region

See above.

"NSW"

string

Location.City

See above.

"Sydney"

string

Location.DmaCode

See above.

int

Location.MetroCode

See above.

int

Location.PostalCode

See above.

"2000"

string

Location.Latitude

See above.

0

int

Location.Longitude

See above.

0

int

MatchingKeywords

Keyword(s) present in the ad. Sourced from the event shim.

Quick Links:

• [Request Logs](doc:be

array Links:

Meta:schema

The type of log - will always be event.

"event"

string

Meta:version

The version of the log format this log object uses.

"1.3"

string

NetworkId

The numeric ID of the selection's network. Sourced from the event shim.

10322

int

OptimizedPrice

The price set by a bid optimizer (as in ROAS targeting) and is distinct from the initial price

int

PassId

The numeric ID of the selection's flight. Sourced from the event shim.

11082877

int

PhantomCreativePassId

Deprecated

int

PhantomPassId

Deprecated

int

PlacementName

The name of the Placement object or <div> that served the ad. Sourced from the event shim.

"placement 5"

string

Price

The price per unit (CPA, CPM, CPC etc.) associated with the impression. Returned as a string. Sourced from the event shim.

"6.01"

string

PriorityId

The numeric ID of the selection's priority. Sourced from the event shim.

161492

int

RateType

The rate used by the flight. Sourced from the event shim:
· 1 - Flat
· 2 = CPM
· 3 = CPC
· 4 = CPA View
· 5 = CPA Click
· 6 = CPA Both

3

int

RelevancyScore

500

int

RemoteIP

Due to GDPR regulation, this is sanitized as 0.0.0.0 instead of the IP address. You can optionally log IP addresses if the request or user record IP address does not originate from a GDPR regulated area(https://dev.kevel.co/docs/gdpr-compliance-and-consent-settings#section-writing-ip-addresses-to-data-shipping-when-gdpr-doesnt-apply).

"0.0.0.0"

string

Revenue

Revenue generated via the impression. Calculated by taking the revenue field in the event shim and multiplying by 1,000,000.

0

revenueMultiplier

Kevel Internal: Set to 1000000

int

SelectionCount

The number of selections. This is always 1

int

ServedBy

"i-0ecaf52dd4dba2672"

string

ServedByAsg

"bifrost-adservers-default
-us-east-1"

string

ServedByPid

43473

int

SiteId

The numeric ID of the impression's site. Sourced from the event shim.

1086974

int

TimeZoneId

Timezone of the flight ie.

"UTC"

string

User.IsNew

An array of user data (in UserDB) associated with the impression. Contains two fields: the Key, and whether or not this is a new user. Sourced from either the UserDB record or the user's cookie.

FALSE

boolean

User.Type

Kevel Internal

int

User.Key

See above.

"ue1-3542a229b8be4109b
cad892fc317ddfa"

string

UserAgent

Deprecated for privacy purposes. User agent data can now be found in the Device object

UserKey

The user Key (used by UserDB) associated with the impression. Sourced from the ad request.

"ue1-3542a229b8be4109b
cad892fc317ddfa"

string

ZoneId

The numeric ID of the impression's zone (if applicable). Sourced from the event shim.

0

int

MatchedSegmentIds

Segment IDs that successfully matched between: User segments (from ADR or UserDB) and Ad targeting rules (include/exclude rules). This is the specific segment IDs that matched during segment targeting evaluation for that particular ad selection.

Quick L

array Link