Below looks at a couple innovative targeting ideas accomplished via APIs.
Weather targeting involves identifying, in real time, the weather conditions of a user’s city/zip and showing specific content to them based on that data. For instance, if it’s raining around them, you could show them ads for raincoats.
For more information on adding weather targeting to your ad platform, you can read Ad.Product's Weather Targeting Guide.
Company targeting involves identifying what company a user works at and showing them ads/content tailored to that data.
For instance, if you have Salesforce as an advertiser, they may pay you more to target anybody who works at a company with more than 50 employees.
For more information on adding company targeting to your ad platform, you can read Ad.Product's Company Targeting Guide.
Updated almost 2 years ago