Sponsored Locations
Overview
Used by: Location finders & navigation apps
Example companies: Waze, Yelp
What: Advertisers pay for their physical store to be highlighted - such as a nearby Wendy’s or CVS. The ad often consists of an icon popping up where the location is and is usually paired with a coupon
Why: Having an icon appear on a map is a much better user experience than a digital ad covering it up
Common targeting: Location, destination
Common tracked events: Impressions, clicks, whether they went to location
Common platform models: Direct deals
Examples
![Waze_ad1.jpg sponsored location](https://files.readme.io/2d01f03-Waze_ad1.jpg)
![waze_ads2.png 573](https://files.readme.io/0b39332-waze_ads2.png)
Looking to add sponsored maps to your site/app? Kevel's APIs provide the infrastructure to build what you see above. Reach out for more info.
Updated 2 months ago