Advertiser Placement Limits

Overview

Setting a placement limit on an advertiser limits how often ads from that advertiser will appear in an ad request. Similar to the "Do Not Show Duplicates" feature on flights, placement limits keep a brand from becoming overexposed while still enabling them to display multiple creatives.

Setting Up Placement Limits

To add a placement limit for an advertiser:

1. In the Advertisers list, click the pencil icon next to the name of an advertiser.
2. Check the "Limit placements per request" checkbox.
3. Enter a value greater than 0.
4. Click "Save".

To remove a placement limit, uncheck the checkbox. This means the advertiser's ads can serve on an unlimited number of placements per request.