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API Docs Knowledge Base System Status Contact Support Contact Sales

Knowledge Base

Home Knowledge Base API Documentation Announcements

Overview

Welcome
Getting Started Guide

Guides

Introduction to Kevel
- Considerations For Launching An Ad Platform
Decision API Quickstart
Decision Ads API (Advanced)
Management API Tutorial
UserDB Tutorial (Interests)
Retail Media Guide

Platform Use Cases

Native Ad Units
Sponsored Listings
Sponsored Brands
Email Ads
- Email Ads Overview
- Modifying Email Codes
Sales Models

Ad Decision Engine

Ad Decision Engine Overview
Ad Pacing (Goals)
- How Pacing and Balancing Work
Ad Capping
Priorities / Waterfall
Auctions / eCPM Optimization
Autobid
Advertiser Placement Limits
Time Zones
AdQuery
Decision Explainer
Per-ID Bid Modifiers in ADRs
Auction-as-a-Service: Using AdQuery to Run Ads Against Your Own Candidate Sets
skipFilters: Bypassing Targeting Filters in the Decision API

Tracking

Tracking impressions and clicks
- Proxying events through your own server
- Metadata on impressions and clicks
Conversion Tracking
Custom Event Tracking
3rd Party Tracking
- Click Tracking for 3rd-Party Ads
- 3rd-Party Pixel Tracking
GDPR Compliance and Consent Settings

Targeting

Targeting Overview
User Segment Targeting
Geo-Targeting
Keyword Targeting
Custom Targeting
Category Targeting
Frequency Capping
Day & Hour Parting
User-Level Targeting
Additional Display Rules
Distance Targeting

Campaigns

Campaigns Overview
Advertisers
Campaigns
Flights
Ads
- Create Ads from CSV
Creatives
Assets
- Video Ads FAQ
- Get Thumbnails and Images from Video Assets

Reporting

Custom Reports
Report Runs
Scheduled Reporting
Request Reporting
Click Bucketing
Datashipping
GMV and ROAS
Promoted and Purchased Products
Reporting Discrepancies
Flat rate reporting
Ad Program Insights

Inventory

Inventory Overview
Channels
Sites
Zones
Ad Sizes / Types

FORECAST

Kevel Forecast
Forecast availability widget
Yield Forecast
- How to Set Up Your Own Yield Forecast Dashboard
Forecast Explorer

Kevel Console

Introduction to Kevel Console
Supported platforms in Console
Custom branding in Console
User and Access Management
Dashboards & Reporting
- Ad Status in Campaign List
- Campaign-level product performance reporting
Creating Console Campaigns

Additional Features

MCP Server
UserDB
ContentDB
Custom Domain
Custom Fields
Single Sign On
- SSO Integration Steps
Kevel Catalog
Audit Log
Studio Overview
User Management
Ad Codes

Developer Tools & Libraries

Developer Tools Overview
Decision SDKs
Management SDKs
- JavaScript Management SDK
- Ruby Management SDK
Decision Explainer UI

Other

Kevel Glossary
Ad Blocking
Legal
GDPR & Kevel
- Sub-Processors

Integrations

Segment

Relay

Programmatic Concepts and Terminology
- Real-Time Bidding
Real Time Bidding (RTB) in Kevel
Ados.js & Header Bidding
- Ados.js Overrides
- Header Bidding with Prebid.js

3rd Party Tracking

Overview

This section includes topics around how to integrate 3rd party tracking into your impressions, clicks, and conversions.

Updated 11 months ago

What’s Next

3rd-Party Click Tracking
Moat Tags
3rd-Party Pixel Tracking
Kochava Conversion Tracking