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Knowledge Base
HomeKnowledge BaseAPI DocumentationAnnouncements

Overview

  • Welcome
  • Getting Started Guide

General Topics

  • Kevel Glossary
  • Ad Blocking
  • Ad Codes
    • Modifying the Ad Code
    • Generating Ad Code
    • VAST Ad Code
    • Registering Callbacks From the JavaScript Ad Code

Guides

  • Introduction to Kevel
    • Considerations For Launching An Ad Platform
  • Decision API Quickstart
  • Decision Ads API (Advanced)
  • Management API Tutorial
  • UserDB Tutorial (Interests)
  • Retail Media Guide
    • User Level Attribution
    • Sponsored Brands

Platform Use Cases

  • Native Ad Units
    • Promoted Posts
    • Sponsored Profiles
    • Sponsored Locations
    • Sponsored Recipes/Ingredients
  • Sponsored Listings
  • Email Ads
    • Email Ads Overview
    • Modifying Email Codes
  • Sales Models
    • Direct Sold
    • Self-Serve
    • Programmatic Fill

Developer Tools & Libraries

  • Developer Tools Overview
  • Decision SDKs
    • Java Decision SDK
    • JavaScript Decision SDK
    • Python Decision SDK
    • Ruby Decision SDK
    • Clojure Decision SDK
    • iOS Swift SDK
    • Android SDK
  • Management SDKs
    • JavaScript Management SDK
    • Ruby Management SDK
  • Decision Explainer UI

Ad Decision Engine

  • Ad Decision Engine Overview
  • Ad Pacing (Goals)
  • Ad Capping
  • Priorities / Waterfall
  • Auctions / eCPM Optimization
    • Setting Up an Auction
    • Second Price Auctions
    • Relevancy Score
    • eCPM Partitions
  • Advertiser Placement Limits
  • Time Zones
  • AdQuery
  • Decision Explainer

Tracking

  • Impression/Click Tracking
    • Proxying Impressions Through Your Server
    • Metadata on impressions and clicks
  • 3rd Party Tracking
    • Click Tracking for 3rd-Party Ads
    • 3rd-Party Pixel Tracking
    • Kochava Conversion Tracking
  • Custom Event Tracking
  • Conversion Tracking
    • Server to Server Conversion Tracking
  • GDPR Compliance and Consent Settings

Targeting

  • Targeting Overview
  • Geo-Targeting
  • Keyword Targeting
    • Setting Up Keyword Targeting
    • Passing Keywords
    • Keyword Logic
  • Custom Targeting
    • Setting Up Custom Targeting
    • Passing Custom Targeting Data
    • Zerkel Queries
    • Reserved Keys
  • Category Targeting
  • Search Term Targeting
  • Frequency Capping
    • Advertiser Frequency Capping
    • Campaign Frequency Capping
    • Flight Frequency Capping
    • Ad Frequency Capping
  • Day & Hour Parting
  • User-Level Targeting
    • Interest / Behavioral Targeting
    • Demographic / Custom Properties
    • Excluding Ads Based on Behavior
    • Retargeting / Segment Targeting
  • Additional Targeting Ideas
  • Additional Display Rules
  • Distance Targeting

Campaigns

  • Campaigns Overview
  • Advertisers
  • Campaigns
  • Flights
    • Flight List Columns
    • Create Flights from CSV
    • Bid Modifiers
  • Ads
    • Create Ads from CSV
  • Creatives
    • Creative Templates
    • Macros/Tokens
    • Creatives (VAST)
    • Creatives (Text)
    • Creatives (Responsive)
    • Misc Creative Features
    • Creative Template Field Validation FAQ
  • Assets
    • Video Ads FAQ
    • Get Thumbnails and Images from Video Assets

Reporting

  • Custom Reports
  • Report Runs - Beta
  • Scheduled Reporting
  • Request Reporting
  • Click Bucketing
  • Data Shipping
    • Standard Logs
    • Beta Logs
    • Custom Data Shipping Properties
    • Auction Logs
  • GMV, ROAS, and Autobid
  • Reporting Discrepancies

Inventory

  • Inventory Overview
  • Channels
  • Sites
  • Zones
  • Ad Sizes / Types

Studio

  • Studio Overview

FORECASTING

  • Kevel Forecast
  • Forecast availability widget
  • Yield Forecast

Additional Features

  • UserDB
  • ContentDB
  • Custom Domain
  • Custom Fields
  • User Management
    • Manage API Keys
    • Switch Networks
    • User Permissions
  • Single Sign On
    • SSO Integration Steps
  • Kevel Catalog
    • Creating Catalogs
    • Sync Items to Catalogs
    • Linking Catalog Items to Ads
    • Creating Ads from Products
    • Kevel Attribution
    • Kevel Attribution FAQ
    • Reporting
    • Creating Product Ads via API
  • Audit Log

Other

  • Legal
    • Master Services Agreement
    • Privacy Notice
    • Cookie Notice
    • Non-Discrimination Policy
    • Cookies Set by Kevel
    • Kevel Data Processing Agreement
    • Customer Code of Conduct
    • Service Level Agreement
  • GDPR & Kevel
    • Sub-Processors

Integrations

  • Segment

Relay

  • Programmatic Concepts and Terminology
    • Real-Time Bidding
  • Real Time Bidding (RTB) in Kevel
    • Get Started
    • Get Started (Beta UI)
    • Demand Partners
    • Deals
    • Blocks and Filtering
    • GDPR Consent
    • SupplyChain (schain) object
    • Using the Relay UserSync Script

RTB / Network Traffic

  • Ados.js & Header Bidding
    • Ados.js Overrides
    • Header Bidding with Prebid.js

Targeting Overview

Suggest Edits

Targeting Overview

Kevel offers many ways for you to target your ads and content. Those include targeting by:

Geography/Location
Keywords
Custom Logic
Device
Zones/Site Location
User Agents
Categories (Browsing)
Search Term
Frequency Capping
Day/Hour Parting
Interest/Behavioral
User-Level Demographic Data
Retargeting

👍

Information

We also recommend reading Kevel's blog post on Targeting Without PII Guide.

Updated 11 months ago