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Knowledge Base

Home Knowledge Base API Documentation Announcements

Overview

Welcome
Getting Started Guide

General Topics

Kevel Glossary
Ad Blocking
Ad Codes

Guides

Introduction to Kevel
- Considerations For Launching An Ad Platform
Decision API Quickstart
Decision Ads API (Advanced)
Management API Tutorial
UserDB Tutorial (Interests)
Retail Media Guide
- User Level Attribution
- Sponsored Brands

Platform Use Cases

Native Ad Units
Sponsored Listings
Email Ads
- Email Ads Overview
- Modifying Email Codes
Sales Models

Developer Tools & Libraries

Developer Tools Overview
Decision SDKs
Management SDKs
- JavaScript Management SDK
- Ruby Management SDK
Decision Explainer UI

Ad Decision Engine

Ad Decision Engine Overview
Ad Pacing (Goals)
Ad Capping
Priorities / Waterfall
Auctions / eCPM Optimization
Advertiser Placement Limits
Time Zones
AdQuery
Decision Explainer

Tracking

Impression/Click Tracking
- Proxying Impressions Through Your Server
- Metadata on impressions and clicks
3rd Party Tracking
Custom Event Tracking
Conversion Tracking
- Server to Server Conversion Tracking
GDPR Compliance and Consent Settings

Targeting

Targeting Overview
Geo-Targeting
Keyword Targeting
Custom Targeting
Category Targeting
Search Term Targeting
Frequency Capping
Day & Hour Parting
User-Level Targeting
Additional Targeting Ideas
Additional Display Rules
Distance Targeting

Campaigns

Campaigns Overview
Advertisers
Campaigns
Flights
Ads
- Create Ads from CSV
Creatives
Assets
- Video Ads FAQ
- Get Thumbnails and Images from Video Assets

Reporting

Custom Reports
Report Runs - Beta
Scheduled Reporting
Request Reporting
Click Bucketing
Data Shipping
GMV, ROAS, and Autobid
Reporting Discrepancies

Inventory

Inventory Overview
Channels
Sites
Zones
Ad Sizes / Types

Studio

Studio Overview

FORECASTING

Kevel Forecast
Forecast availability widget
Yield Forecast

Additional Features

UserDB
ContentDB
Custom Domain
Custom Fields
User Management
Single Sign On
- SSO Integration Steps
Kevel Catalog
Audit Log

Other

Legal
GDPR & Kevel
- Sub-Processors

Integrations

Segment

Self-Serve

Kevel Self-serve overview
Custom branding
Customization
Technical requirements for sponsored listings campaign creation
Publisher user guide for Self-serve
Advertiser user guide for Self-serve

Relay

Programmatic Concepts and Terminology
- Real-Time Bidding
Real Time Bidding (RTB) in Kevel

RTB / Network Traffic

Ados.js & Header Bidding
- Ados.js Overrides
- Header Bidding with Prebid.js

Ados.js & Header Bidding

Overview

This section describes Kevel's Ados.js capabilities.

Updated 10 months ago

What’s Next

Ados.js Overrides
Header Bidding with Prebid.js