Ad Frequency Capping
Overview
When you set up frequency capping, you set the maximum number of times a given ad can be displayed to any particular person in a particular time period.
Note
Set caps by hour, day, or minute. Max duration is 180 days, 168 hours, or 4400 minutes.
Setting Up with UI
- When creating/editing a Creative, in the Delivery Settings --> Distribution section there is a Frequency Capping toggle
- Add in the required fields and Save
Setting Up with API
Use the below parameters in the Create Ads request.
Property | Description |
---|---|
FreqCap (integer) | The number of times that you would like the frequency cap to occur |
FreqCapDuration (integer) | How often the frequency cap should occur |
FreqCapType (integer) | Which unit of time you would like frequency capping to occur. Key:1 = Hour 2 = Day |
DontAffectParentFreqCap (boolean) | Optional. If true , opts-it out of frequency cap settings imposed at advertiser, campaign, or flight level |
Note
To understand frequency capping, use this formula:
Display this advertiser {{FreqCap}} times per {{FreqCapDuration}} {{FreqCapType}}
. For instance:Display this advertiser 3 times per 6 hours
Here's an example request for a Create Ads request with frequency cap settings of 10 times per 1 day
and which is opted-out of advertiser/campaign/flight level caps.
creative={
"CampaignId":123,
"Creative":{
"Id":12345
},
"FlightId":1234,
"IsActive":true,
"FreqCap": 10,
"FreqCapDuration": 1,
"FreqCapType": 2,
"DontAffectParentFreqCap": true
}
You can also update the caps with the Update Ad request.
Updated 4 months ago