Commonly Used Partners

Index Exchange

Banner

You must include these parameters at the bidder level.

Key	Scope	Type	Description
siteID	Requred	String	An Index-specific identifier that is associated with this ad unit. This is similar to a placement ID or an ad unit ID that some other modules have. For example, '9999990', '9999991', '9999992'`

Video

You must include these parameters at the bidder level

Key	Scope	Type	Description
siteID	Requred	String	An Index-specific identifier that is associated with this ad unit. This is similar to a placement ID or an ad unit ID that some other modules have. For example, '9999990', '9999991', '9999992'`

If you are using Index’s outstream ad unit and have placed the video object at the bidder level, you must include the Index required parameters at the bidder level. You can include the optional parameters to specify the outstream ad unit configurations.

Key	Scope	Type	Description
video.w	Requred	Integer	The width of the video player in pixels that will be passed to demand partners. You must define the size of the video player using the video.w and video.h parameters. We strongly recommend video sizes to be 256 x 256 or greater, 300 x 250, or 320 x 180.
video.h	Required	Integer	The height of the video player in pixels that will be passed to demand partners. You must define the size of the video player using the video.w and video.h parameters. We strongly recommend video sizes to be 256 x 256 or greater, 300 x 250, or 320 x 180.
video.playerSize	Required	Integer	The video player size that will be passed to demand partners.
video.playerConfig	Optional	Hash	The Index-specific outstream ad unit configurations.
video.playerConfig.floatOnScroll	Optional	Boolean	A boolean specifying whether you want to use the player’s floating capabilities, where: - true: Use the Index player’s float capabilities. Note: If you set floatOnScroll to true, Index updates the placement value to 5. Note: We do not recommend using the player’s default float capabilities if you have more than one outstream ad unit per page. -false: Do not use the Index player’s float capabilities (default).
video.playerConfig.floatSize	Optional	Integer	The height and width of the floating player in pixels. If you do not specify a float size, the player adjusts to the aspect ratio of the player size that is defined when it is not floating. Index recommends that you review and test the float size to your user experience preference.
video.plcmt	Required	Integer	The video’s placement type, where: - 1 = Instream - 2 = Accompanying Content - 3 = Interstitial - 4 = No Content/Standalone

Magnite / Rubicon Project

Name	Scope	Description	Example	Type
`accountId`	required	The publisher account ID	`4934`	`integer`
`siteId`	required	A unique ID for your site	`13945`	`integer`
`zoneId`	required	A unique ID for your site's ad placements	`23948`	`integer`
`position`	optional	Set the page position. Valid values are "atf" and "btf".	`'atf'`	`string`
`userId`	optional	Site-specific user ID may be reflected back in creatives for analysis. Note that userId needs to be the same for all slots.	`'12345abc'`	`string`
`floor`	optional	Sets the global floor -- no bids will be made under this value.	`0.50`	`float`
`latLong`	optional	Sets the latitude and longitude for the visitor (avail since PBJS 1.10)	`[40.7608, 111.8910]`	`Array<float>`
`inventory`	optional	See below for details on First Party Data. In release 4.29 and earlier, this parameter allows the definition of an object defining arbitrary key-value pairs concerning the page for use in targeting. The values must be arrays of strings.	`{"rating":["5-star"], "prodtype":["tech","mobile"]}`	`object`
`visitor`	optional	See below for details on First Party Data. In release 4.29 and earlier, this parameter allows the definition of an object defining arbitrary key-value pairs concerning the visitor for use in targeting. The values must be arrays of strings.	`{"ucat":["new"], "search":["iphone"]}`	`object`
`keywords`	optional	See below for details on First Party Data. In release 4.29 and earlier, this can be used to influence reports for client-side display. To get video or server-side reporting, please use First Party data or the inventory/visitor parameters.	`["travel", "tourism"]`	`Array<string>`
`video`	required for video	Video targeting parameters. See the video section below.	`{"language": "en"}`	`object`
pchain	optional	deprecated option that was an early alternative to schain	"GAM:11111-reseller1:22222"	string
`bidonmultiformat`	optional	Beta parameter - please check with your account manager before setting this value	`boolean`	`true`

PubMatic

Name	Scope	Description	Example	Type
`publisherId`	required	Publisher ID	`'32572'`	`string`
`adSlot`	optional	Ad Slot Name (see below)	`'38519891'`	`string`
`pmzoneid`	optional	Zone ID	`'zone1,zone2'`	`string`
`lat`	optional	Latitude	`'40.712775'`	`string`
`lon`	optional	Longitude	`'-74.005973'`	`string`
`yob`	optional	Year of Birth	`'1982'`	`string`
`gender`	optional	Gender	`'M'`	`string`
`kadpageurl`	optional	Overrides Page URL	`'http://www.yahoo.com/'`	`string`
`kadfloor`	optional	Bid Floor	`'1.75'`	`string`
`currency`	optional	Bid currency	`'AUD'` (Value configured only in the 1st adunit will be passed on. Values if present in subsequent adunits, will be ignored.)	`string`
`dctr`	optional	Deal Custom Targeting (Value configured only in the 1st adunit will be passed on. Values if present in subsequent adunits, will be ignored.)	`'key1=123	key2=345'`	`string`
`acat`	optional	Allowed categories (List of allowed categories for a given auction to be sent in either using ortb2 config (request.ext.prebid.bidderparams.pubmatic.acat) or using slot level params. If categories sent using both then priority will be given to ortb2 over slot level params.)	`[ 'IAB1-5', 'IAB1-6', 'IAB1-7' ]`	`array of strings`
`bcat`	optional	Blocked IAB Categories (Values from all slots will be combined and only unique values will be passed. An array of strings only. Each category should be a string of a length of more than 3 characters.)	`[ 'IAB1-5', 'IAB1-6', 'IAB1-7' ]`	`array of strings`
`deals`	optional	PMP deals (Values from each slot will be passed per slot. An array of strings only. Each deal-id should be a string of a length of more than 3 characters.)	`[ 'deal-id-5', 'deal-id-6', 'deal-id-7' ]`	`array of strings`
`outstreamAU`	optional	Oustream AdUnit described in Blue BillyWig UI. This field is mandatory if mimeType is described as video and context is outstream (i.e., for outstream videos)	`'renderer_test_pubmatic'`	`string`

AppNexus

Name	Scope	Description	Example	Type
`placement_id` (PBS+PBJS) or `placementId` (PBJS)	required	The placement ID from AppNexus. You may identify a placement using the `invCode` and `member` instead of a placement ID. This parameter can be either a `string` or `integer` for Prebid.js, however `integer` is preferred. Legacy code can retain the `string` value. Prebid Server requires an integer value.	`234234`	`integer`
`member`	optional	The member ID from AppNexus. Must be used with `invCode`.	`'12345'`	`string`
`invCode` or `inv_code`	optional	The inventory code from AppNexus. Must be used with `member`.	`'abc123'`	`string`
`publisherId` or `publisher_id`	optional	The publisher ID from AppNexus. It is used by the AppNexus end point to identify the publisher when placement id is not provided and `invCode` goes wrong. The `publisherId` parameter can be either a `string` or `integer` for Prebid.js, however `integer` is preferred.	`12345`	`integer`
`frameworks`	optional	Array of integers listing API frameworks for Banner supported by the publisher.	`integer`
`user`	optional	Object that specifies information about an external user. See User Object for details.	`user: { age: 25, gender: 0, dnt: true}`	`object`
`allowSmallerSizes` or `allow_smaller_sizes`	optional	If `true`, ads smaller than the values in your ad unit's `sizes` array will be allowed to serve. Defaults to `false`.	`true`	`boolean`
`usePaymentRule` (PBJS) or `use_pmt_rule` (PBS+PBJS)	optional	If `true`, Appnexus will return net price to Prebid.js after publisher payment rules have been applied.	`true`	`boolean`
`keywords`	optional	A set of key-value pairs applied to all ad slots on the page. Mapped to buy-side segment targeting (login required). A maximum of 100 key/value pairs can be defined at the page level. Each tag can have up to 100 additional key/value pairs defined. Values can be empty. See Passing Keys Without Values below for examples. If you want to pass keywords for all adUnits, see Auction Level Keywords for an example. Note that to use keyword with the Prebid Server adapter, that feature must be enabled for your account by an AppNexus account manager.	`keywords: { genre: ['rock', 'pop'] }`	`object`
`video`	optional	Object containing video targeting parameters. See Video Object for details.	`video: { playback_method: ['auto_play_sound_off'] }`	`object`
`app`	optional	Object containing mobile app parameters. See the App Object for details.	`app : { id: 'app-id'}`	`object`
`reserve`	optional	Sets a floor price for the bid that is returned. If floors have been configured in the AppNexus Console, those settings will override what is configured here unless 'Reserve Price Override' is checked. See Xandr docs	`0.90`	`float`
`position`	optional	Identify the placement as above or below the fold. Allowed values: Unknown: `unknown`; Above the fold: `above`; Below the fold: `below`	`'above'`	`string`
`trafficSourceCode` or `traffic_source_code`	optional	Specifies the third-party source of this impression.	`'my_traffic_source'`	`string`
`supplyType` or `supply_type`	optional	Indicates the type of supply for this placement. Possible values are `web`, `mobile_web`, `mobile_app`	`'web'`	`string`
`pubClick` or `pub_click`	optional	Specifies a publisher-supplied URL for third-party click tracking. This is just a placeholder into which the publisher can insert their own click tracker. This parameter should be used for an unencoded tracker. This parameter is expected to be the last parameter in the URL. Please note that the click tracker placed in this parameter will only fire if the creative winning the auction is using AppNexus click tracking properly.	`'http://click.adserver.com/'`	`string`
`extInvCode` or `ext_inv_code`	optional	Specifies predefined value passed on the query string that can be used in reporting. The value must be entered into the system before it is logged.	`'10039'`	`string`
`externalImpId` or `external_imp_id`	optional	Specifies the unique identifier of an externally generated auction.	`'bacbab02626452b097f6030b3c89ac05'`	`string`
`generate_ad_pod_id`	optional	Signal to AppNexus to split impressions by ad pod and add unique ad pod id to each request. Specific to long form video endpoint only. Supported by Prebid Server, not Prebid JS.	`true`	`boolean`

Full List of Partners

33Across

Name	Scope	Description	Example	Type
`siteId`	required	Publisher GUID from 33Across	`'examplePub123'`	`string`
`productId`	required	33Across Product ID that the Publisher has registered for (use `'siab'` for Banner or Outstream Video , `'inview'` for Adhesion, `'instream'` for Instream Video)	`'siab'`	`string`

AAX

Name	Scope	Description	Example	Type
`cid`	required	The customer id provided by Aax.	`'aax_test_customer'`	`string`
`crid`	required	The placement id provided by Aax.	`'aax_crid'`	`string`
`video`	required for video Ad units	Object containing video targeting parameters. See Video Object for details.	`video: { maxduration: 60 }`	`object`

Aceex

Name	Scope	Description	Example	Type
`accountid`	required	Endpoint id	`'hash'`	`string`

AcuityAds

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

AdformOpenRTB

Name	Scope	Description	Example	Type
`mid`	required, if `inv` and `nmane` not set	Placement ID	`12345`	`integer`
`inv`	required, if `mid` not set	Inventory source ID	`1234`	`integer`
`mname`	required, if `mid` not set	Placement name	`"Leaderboard"`	`string`
`adxDomain`	optional, Prebid.js only	The Adform domain	`"adx.adform.net"`	`string`
`priceType`	optional	Price type	`"gross"`	`string`

Ad Generation

Name	Scope	Description	Example	Type
`id`	required	adId	`'1234'`	`string`

Adhese

Name	Scope	Description	Example	Type
`account`	required	Adhese account name	`'demo'`	`string`
`location`	required	Adhese location name	`'_adhese_prebid_demo_'`	`string`
`format`	required	Adhese format name	`'leaderboard'`	`string`
`data`	optional	Custom target data	`{ 'ci': [9000, 9050] }`	`object`

AdKernel

Name	Scope	Description	Example	Type
`host`	required	Ad network's RTB host	`'cpm.metaadserving.com'`	`string`
`zoneId`	required	RTB zone id	`30164`	`integer`

AdKernelAdn

Name	Scope	Description	Example	Type
`host`	optional	Ad network host	`'tag.adkernel.com'`	`string`
`pubId`	required	Publisher Id	`102`	`integer`

ADman Media

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

AdMixer

Name	Scope	Description	Example	Type
`zone`	required	The unique identifier of the ad placement. Could be obtained from the Admixer UI or from your account manager.	"e5ff8e48-4bd0-4a2c-9236-55530ab8981d"	`string`
`kvTargeting`	optional	Key/Value - a pair of the unique values that will be used for the custom targeting option.	{key1: value2, key2: value2}	`object`

Adnuntius

Name	Scope	Description	Example	Type
`auId`	required	The ad unit ID `'0000000000072345'` leading zeros can be omitted.	`'0000000000072345'`	`string`
`network`	optional	Used if you want to make requests to multiple networks in adnuntius.	`'adnuntius'`	`string`
`targeting`	optional	Targeting to be sent through to adnuntius with the request.	`{ c: ['prebids'] }`	`string`
`maxDeals`	optional	The maximum number of deal bids to include. Default 0.	`1`	`Integer`

AdOcean

Name	Scope	Description	Example	Type
slaveId	required	slave ID	`'adoceanmyaozpniqismex'`	`string`
masterId	required	master ID	`'tmYF.DMl7ZBq.Nqt2Bq4FutQTJfTpxCOmtNPZoQUDcL.G7'`	`string`
emiter	required	traffic source id	`'myao.adocean.pl'`	`string`

Adoppler

Name	Scope	Description	Example	Type
adunit	required	AdUnit to bid against	'test'	string
client	optional	Client name	'ads'	string

Adot

Name	Scope	Description	Example	Type
`placementId`	optional	The placement ID from Adot.	`'adot_placement_224521'`	`string`
`video`	optional	Object containing video targeting parameters. See Video Object for details.		`object`

Adpone

Name	Scope	Description	Example	Type
`placementId`	required	The placement ID from Adpone.	`234234`	`integer`

Adprime

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Adrino

Name	Scope	Description	Example	Type
`hash`	required	Identifier for specific ad placement	`'abcdef123456'`	`string`

AdsInteractive

Name	Scope	Description	Example	Type
`adUnit`	required	adUnit tag name	`'example_adunit_1'`	`string`

AdsYield

Name	Scope	Description	Example	Type
`zone`	required	The unique identifier of the ad placement. Could be obtained from the AdsYield UI or from your account manager.	`'e5ff8e48-4bd0-4a2c-9236-55530ab8981d'`	`string`
`host`	required	Ad network's RTB host	`'open-adsyield.com'`	`string`
`publisherId`	required	Publisher ID	`12345`	`integer`

Adtarget

Name	Scope	Description	Example	Type
`aid`	required	The source ID from Adtarget platform.	`529814`	`integer`

Adtelligent

Name	Scope	Description	Example	Type
`aid`	required	The source ID from Adtelligent.	`350975`	`integer`

Adtarget.me

Name	Scope	Description	Example	Type
`site_id`	required	Site ID	`1234567890`	`uint64`

Advangelists

Name	Scope	Description	Example	Type
`placement`	required		`'263'`	`string`
`pubid`	required		`'0cf8d6d643e13d86a5b6374148a4afac'`	`string`
`mimes`	optional	video only	`['video/mp4', 'application/javascript']`	`array of strings`
`playbackmethod`	optional	video only	`[2,6]`	`array of numbers`
`maxduration`	optional	video only	`30`	`number`
`skip`	optional	video only	`0 or 1`	`number`

AdView

Name	Scope	Description	Example	Type
`placementId`	required	Placement ID	`'posid00001'`	`string`
`accountId`	required	Account ID	`'accountid01'`	`string`

adxcg

Name	Scope	Description	Example	Type
adzoneid	required	adxcg zone id	`'1'`	`string`

Adyoulike

Name	Scope	Description	Example	Type
`placement`	required	The placement ID from Adyoulike.	`'194f787b85c829fb8822cdaf1ae64435'`	`string`

AJA

Name	Scope	Description	Example	Type
`asi`	required	ad spot hash code	`'123abc'`	`string`

AlgoriX

Name	Scope	Description	Example	Type
`sid`	required	Sid	`'30014'`	`string`
`token`	required	Token	`'028bca2d3b5c4f0ba155fa34864b0c4d'`	`string`
`placementId`	optional	Placement Id	`'123456'`	`string`
`appId`	optional	App Id	`'asdasdasd'`	`string`
`region`	optional	Server Region	`'APAC', 'USE', 'EUC'`	`string`

Alkimi

Name	Scope	Description	Example	Type
`token`	required	The ID issued by Alkimi to the publisher	`'8a80d8e9-0cf9-4329-8486-6f5bbcd8a61a'`	`string`
`bidFloor`	required	Minimum bid for this impression expressed in CPM.	`0`	`float`
`pos`	optional	Specify the position of the ad as a relative measure of visibility or prominence. Allowed values: Above the fold: `1`; Below the fold: `3`; Middle of the fold: `7`;	`0`	`integer`

AMX RTB

Name	Scope	Description	Example	Type
`tagId`	required	Tag ID	`'cHJlYmlkLm9yZw'`	`string`
`testMode`	optional	Activate 100% fill ads	`true`	`boolean`
`adUnitId`	optional	Ad Unit ID used in reporting. Will default to `bid.adUnitCode`	`'sticky_banner'`	`string`

AndBeyond.Media

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Apacdex

Name	Scope	Description	Example	Type
`placementId`*	required	Placement ID provided by Apacdex	`'plc100000'`	`string`
`siteId`*	required	Publisher site ID from Apacdex	`'apacdex1234'`	`string`
`floorPrice`	optional	CPM bidfloor in USD	`0.03`	`float`
`geo`	optional	GEO data of device. See Geo Object for details.	`{"lat":17.98928,"lon":99.7741712,"accuracy":20}`	`object`

Applogy

Name	Scope	Description	Example	Type
token	required	Applogy tokeb	'aaaa'	string

Appush

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Audience Network

Name	Scope	Description	Example	Type
`placementId`	required	The Placement ID from Audience Network	`'555555555555555\_555555555555555'`	`string`
`format`	optional	Format, one of "native", "fullwidth" or "video"	`'native'`	`string`

Automatad OpenRTB Bid Adapter

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Avocet

Name	Scope	Description	Example	Type
`placement`	required	A Placement ID from Avocet.	`"5ebd27607781b9af3ccc3332"`	`string`

Axonix

Name	Scope	Description	Example	Type
`supplyId`	required	Supply UUID	`'2c426f78-bb18-4a16-abf4-62c6cd0ee8de'`	string
`region`	optional	Cloud region	`'us-east-1'`	string
`endpoint`	optional	Supply custom endpoint	`'https://open-rtb.axonix.com/custom'`	string
`instl`	optional	Set to 1 if using interstitial (default: 0)	`1`	integer

Beachfront

Name	Scope	Description	Example	Type
`appId`	required	Beachfront Exchange ID	`'11bc5dd5-7421-4dd8-c926-40fa653bec76'`	`string`
`bidfloor`	required	Bid floor. The floor price module will take priority over this value.	`0.01`	`float`
`video`	optional	Object with video parameters. See the video section below for details.		`object`
`banner`	optional	Object with banner parameters. See the banner section below for details.		`object`
`player`	optional	Object with outstream player parameters. See the player section below for details.		`object`

Beintoo

Name	Scope	Description	Example	Type
`placementId`	required			`string`

Between

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Bidmachine

Name	Scope	Description	Example	Type
`host`	required	DC region	`"api-eu"`	`string`
`path`	required	URL path, will be provided by manager	`"auction/rtb/v2"`	`string`
`seller_id`	required	Your ID in Bidmachine system	`"1"`	`string`

BidMyAdz

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

BidsCube

Name	Scope	Description	Example	Type
`placementId`	required	Placement ID	`'12345'`	`string`

Bidstack

Name	Scope	Description	Example	Type
`publisherId`	required	Publisher ID	`'be224bf2-fd3f-4afb-b6fc-4a97718be2f5'`	`string`
`placementId`	optional	Placement ID	`'some_placement_id'`	`string`
`consent`	optional	User EULA consent	`true`	`boolean`

BizzClick

Name	Scope	Description	Example	Type
`placementId`	required	placement id	`'hash'`	`string`
`accountId`	required	account id	`'bizzclickTest'`	`string`

BLIINK

Name	Scope	Description	Example	Type
`tagId`	required	The TagID from BLIINK.	`'32'`	`string`
`imageUrl`	optional	The image url on which the ad is displayed in case of in-image ad.	`'https://image.png'`	`string`

Blue

Name	Scope	Description	Example	Type
`publisherId`	required	Unique publisher ID	`'ABCDEF'`	`string`

Bright Mountain Media

Name	Scope	Description	Example	Type
`placement_id`	required	Placement ID will be generated on Bright Mountain Media Platform	`1`	`integer`

Boldwin

Name	Scope	Description	Example	Type
`placementId`	optional	Placement Id	`'0'`	`string`
`endpointId`	optional	Endpoint Id	`'0'`	`string`

Brave

Name	Scope	Description	Example	Type
`placementId`	required	Brave's platform placement id	`'to0QI2aPgkbBZq6vgf0oHitouZduz0qw'`	`string`

Brightroll

Name	Scope	Description	Example	Type
publisher	required	Publisher Name to use	'pub1'	string

Cadent Aperture MX

Name	Scope	Description	Example	Type
`tagid`	required	The Tag ID from Cadent Aperture MX.	`test1`	`string`
`bidfloor`	optional	The CPM bid floor	`0.25`	`string`

Clickonometrics

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

CodeFuel

Name	Scope	Description	Example	Type
`placementId`	required	Placement-Id defined by the caller	`'0111f8ac-2d40-4613-8557-b47dbf622fff'`	`string`

Coinzilla

Name	Scope	Description	Example	Type
`placementId`	required	The placement ID(Zone Id)		`string`

Colossus

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Compass

Name	Scope	Description	Example	Type
`placementId`	optional	Placement Id	`'0'`	`'string'`
`endpointId`	optional	Endpoint Id	`'0'`	`'string'`

ConnectAd

Name	Scope	Description	Example	Type
`siteId`	required	The site ID from ConnectAd.	12345	integer
`networkId`	required	The network ID from ConnectAd.	10047	integer
`bidfloor`	optional	Requested Floorprice	0.15	number

Consumable

Name	Scope	Description	Example	Type
`siteId`	required	The site ID from Consumable.	`12345`	`integer`
`networkId`	required	The network ID from Consumable.	`9969`	`integer`
`unitId`	required	The unit ID from Consumable.	`987654`	`integer`
`unitName`	required	The unit name from Consumable.	`cnsmbl-unit`	`string`

SSP Copper6

Name	Scope	Description	Example	Type
`aid`	required	The source ID from Copper6 Media.	`12412`	`integer`

CPMStar

Name	Scope	Description	Example	Type
`placementId`	required	The placement ID from CPMStar.	`81006`	`integer`

Criteo

Name	Scope	Description	Example	Type
`zoneId`	required	(deprecated) The zone ID from Criteo. Should be replaced by `networkId` when using zone matching.	`234234`	`integer`
`networkId`	required	The network ID from Criteo. Please reach out your Criteo representative for more details.	`456456`	`integer`
`nativeCallback`	optional	(Prebid.js only) Callback to perform render in native integrations. Please reach out your Criteo representative for more details.	`function(payload) { console.log(payload); }`	`function`
`integrationMode`	optional	(Prebid.js only) Integration mode to use for ad render (none or 'AMP'). Please reach out your Criteo representative for more details.	`'AMP'`	`string`
`publisherSubId`	optional	Custom identifier for reporting. Please reach out your Criteo representative for more details.	`'adunit-1'`	`string`

C-WIRE

Name	Scope	Description	Example	Type
`pageId`	required	C-WIRE page id	`2453`	`integer`
`placementId`	required	C-WIRE placement id	`113244`	`integer`

DataBlocks

Name	Scope	Description	Example	Type
sourceId	required	Website Source Id	111	integer
host	optional	Network Host to request from	'prebid.datablocks.bet'	string
tagid	optional	Placement ID	'leaderboard_1'	string
vis_optout	optional	Opt out of visibility metric	true	boolean

Deepintent

Name	Scope	Description	Example	Type
`tagId`	mandatory	Ad Tag Id	`'1399'`	`string`
`height`	optional	height of the creative	`350`	`number`
`width`	optional	width of the creative	`250`	`number`
`custom`	optional	custom key value params	`'{"position":"right-box"}''`	`object`
`user`	optional	user params according to IAB standards	`'{"gender":"F"}''`	`object`
`pos`	optional	ad position as per IAB standards	`1`	`number`

DEFINE MEDIA

Name	Scope	Description	Example	Type
`mandantId`	required	Mandant ID	`5`	`integer`
`adslotId`	optional	Adslot ID	`199`	`integer`

Dianomi

Name	Scope	Description	Example	Type
`smartadId`	required	Placement ID	`12345`	`integer`
`endpoint`	optional	for testing only	`www-prebid.dianomi.com`	`string`

DistrictM DMX

Name	Scope	Description	Example	Type
seller_id	required	The DMX Partner ID provided upon onboarding, this is for specific setup BURL, NURL or ADM support	'seller_id'	string
publisher_id	required	Boost MemberId from DistrictM UI	'member1'	string
tagid	required	Represent the placement ID from DistrictM or your own	'123abc'	string
bidfloor	optional	The minimum price acceptable for a bid	'1.0'	string
memberid	optional	MemberId from DistrictM UI (legacy: replaced by publisher_id)	'member1'	string
dmxid	optional	Placement ID from DistrictM (legacy: replaced by tagid)	'123abc'	string

Duration Media

Name	Scope	Description	Example	Type
`siteId`	required	siteId is provided by your Duration Media account manager(s)		`integer`
`placementId`	optional	placementId is provided by your Duration Media account manager(s). This parameter allows to report on a specific ad unit		`integer`
`video`	optional	Object containing video targeting parameters. Note that this parameter is not used in Prebid Server. See Video Object for details.	`video: { playback_method: ['auto_play_sound_off'] }`	`object`

E-volution tech

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

EMTV

Name	Scope	Description	Example	Type
`placementId`	optional	Placement Id	`'0'`	`'string'`
`endpointId`	optional	Endpoint Id	`'0'`	`'string'`

Engage BDR

Name	Scope	Description	Example	Type
sspid	required	SSPID parameter	'11111'	string

E-Planning

Name	Scope	Description	Example	Type
`ci`	required	Your partner ID (provided by E-Planning)	`'18f66'`	`string`
`sv`	optional	Indicates a bidder URL different than default	`'ads.us.e-planning.net'`	`string`
`isv`	optional	Indicates a CDN URL different than default	`'us.img.e-planning.net'`	`string`
`t`	optional	Indicates bidding for testing purposes	`1`	`integer`
`ml`	optional	Uses placement names as ad unit names instead of sizes	`1`	`integer`
`sn`	optional	Uses space name instead of sizes	`adunitName`	`string`

Epom

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Epsilon

Name	Scope	Description	Example	Type
`site_id`	required	The site ID from Epsilon.	`'87293'`	`string`
`secure`	required (for secure pages)	If impression requires secure HTTPS URL creative assets and markup. 0 for non-secure, 1 for secure. Default is non-secure	`1`	`integer`
`bidfloor`	optional	Bid floor	`0.50`	`float`
`tag_id`	optional	Identifies specific ad placement.	`'cnvr-test-tag'`	`string`
`white_label_url`	optional	Override the destination URL the request is sent to.	`'https://mydomain.com/hbendpoint'`	`string`
`pubcid_name`	optional	Name of the pub common id. Epsilon adapter can read the id directly if the UserID module is absent. Default is _pubcid.	`'_pubcid'`	`string`

eRGADX

Name	Scope	Description	Example	Type
`host`	required	RTB host	`'cpm.ergadx.com'`	`string`
`zoneId`	required	Zone Id	30164	`integer`

Evolution Technologies

Name	Scope	Description	Example	Type
`host`	required	Ad network's RTB host	`'e-volution.ai'`	`string`
`publisherId`	required	Publisher ID	`12345`	`integer`

flipp

Name	Scope	Description	Example	Type
`publisherNameIdentifier`	required	Publisher name identifier	`test-publisher-name`	`string`
`creativeType`	required	Type of the creative	`NativeX`	`NativeX\|DTX`
`siteId`	required	ID associated with the site	`123456`	`integer`
`zoneIds`	optional	Zones to request from bidder	`[789, 123]`	`array[integer]`
`userKey`	optional	User Key to power experience optimization and frequency capping. Publishers: please confirm with legal counsel before using this feature.	`4188d8a3-22d1-49cb-8624-8838a22562bd`	`uuidv4`
`options`	optional	Additional integration specific context	`options: { "startCompact": true }`	`map[string]interface{}`
Name	Scope	Description	Example	Type
---------------	----------	--------------	-----------	----------
`startCompact`	optional	Height of the experience will be reduced	`true`	`boolean`
`dwellExpand`	optional	Auto expand the experience after a certain time passes	`true`	`boolean`
`contentCode`	optional	Force show a certain experience. Generally used for testing and debugging purposes.	`publisher-test`	`string`

FreeWheelssp

Name	Scope	Description	Example	Type
`zoneId`	required	The zone ID for the ad.	"2003"	`string`
`format`	optional	The format to use for displaying the ad. Can be one of the following: screen-roll intext-roll sliderad floorad expand-banner instream * inbanner Note: The screen-roll, intext-roll, sliderad and floorad formats are all FreeWheel outstream formats. Default value: "instream"	"screen-roll"	`string`
`bidfloor`	optional	Bid floor price.	13.2118	`float`
`bidfloorcur`	optional	Bid floor currency.	"USD"	`string`
`vastUrlParams`	optional	Add query parameters to the vast request. Should be a single item level JSON. Works with formats: instream, inbanner	{ protocolVersion:'3.0' }	`object`
Name	Scope	Description	Example	Type
----------	----------	-------------------------	--------	----------
`soundButton`	optional	If enabled, the sound will be off by default and the user will be able to turn it on/off by clicking on a button. (disabled on iOS devices) Default value: false	true	`boolean`
`defaultMute`	optional	If "soundButton=true" is set, controls if the video will start with the sound muted. Default value: true	false	`boolean`
`timeline`	optional	Display a progress bar to the bottom of the ad unit. Default value: false	true	`boolean`
`protocolVersion`	optional	Specify the VAST version that will be used for the vastVersion parameter value on AdsSetup request. Default Value: 4.2	3 .0	`float`
`onOver`	optional	Allows to enable the sound only when the mouse is over the ad container. Works with formats: screen-roll, intext-roll, sliderad, floorad, expand-banner Default value: false	true	`boolean`
`closeTimeout`	optional	The duration in milliseconds before displaying the close button. Works with formats: screen-roll, intext-roll, sliderad, floorad Default value: 5000	2000	`integer`
`animated`	optional	Enable an animation on opening and on closing of the video. Works with formats: intext-roll, sliderad Default value: true	false	`boolean`
`animationSpeed`	optional	If the animated parameter is set to true, allows to choose the animation speed in milliseconds. Works with formats: intext-roll, sliderad Default value: 700	500	`integer`
`contentId`	optional	Displays the ad inside the content-id dom element (dom id). Requires an 'auto', 'p' or 'article' param. Works with format: intext-roll	"element-id"	`string`
`auto`	optional	If value is set to "v2", position the intext-roll automatically. If contentId is set, the auto positioning will find a position inside the 'contentId' dom element. If contentId is not set, the auto positionaing will search the best position to display the ad based on the page semantic. It will select several possible position and show the intext-roll at the time one of them is made visible. Works with format: intext-roll Default value: null	"v2"	`string`
`article`	optional	Set the location of the ad just after the given article tag in the page (0 is for the first article tag). If content-id is set, the article index is relative to articles inside the 'content-id' dom element	"element-id" Works with format: intext-roll	`string`
`p`	optional	Set the location of the ad just after the given paragraph tag in the page (0 is for the first p tag). If content-id is set, the p index is relative to paragraphs inside the 'content-id' dom element. Works with format: intext-roll	"element-id"	`string`
`iframeMode`	optional	Indicate to intext-roll that it is served in a friendly hidden iframe. Can be one of the following: normal - place ad in friendly iframe dfp - place ad in iframe on dfp platform Works with format: intext-roll	"normal"	`string`
`inRead`	optional	When true, will keep the ad slot window on the page when the ad is done. Works with format: intext-roll Default value: false	true	`boolean`
`lang`	optional	Text language. Can be one of: [fr,en,es,it,de,nl,pt] Works with format: intext-roll Default value: "fr"	"en"	`string`
`openingTime`	optional	The time in milliseconds to display the opening animation. Works with format: intext-roll Default value: 0	100	`integer`
`pauseRatio`	optional	Specify the viewabilityratio where the ad is paused. This can be a float between 0 and 1, or "never" which means never paused. The default value will pause when the ad has less than 50% viewability. Works with formats: intext-roll, expand-banner Default value: 0.5	0.9	`float` \| `string`
`closeAction`	optional	Define what to do for the banner after all ads complete. Can be one of: collapse - will set the target css display property to "none". hide - will leave the target element in place, empty. Works with formats: intext-roll, expand-banner Default value: “collapse”	"hide"	`string`
`domId`	optional	id of the dom element containing the text. If this targeted div is empty, be sure it has the needed width or a width of 0px will be used. Note that the script tag should be added in the page AFTER the targeted dom element so the target will be ready when the script runs. Works with formats: intext-roll, expand-banner	"element-id"	`string`
`errorAction`	optional	Define what to do for the banner after an ad error. Can be one of: collapse - will set the target css display property to "none". hide - will leave the target element in place, empty. Works with formats: intext-roll, expand-banner Default value: “collapse”	"hide"	`string`
`stickToTop`	optional	Controls if the ad will stick to the top of the browser window. Can be one of the following: true - The ad will stick to the top of the browser window upon scroll. "bottom" - The ad will stick to the top and will be hidden again when reaching the bottom of the page. * number - The ad will stick to the top for the given distance in pixels. Works with formats: intext-roll, expand-banner	300	`boolean \| string \| number`
`blurDisplay`	optional	Allow to choose between too blur effects for the sides of the banner. Can be one of: big - will show the blured video only once in the background. duplicate - will show the blured video twice: once for each side. Works with format: expand-banner Default value: "big"	"duplicate"	`string`
`expandDirection`	optional	Allows to force the expansion direction. Can be one of the following: before - Expand to the left if the banner is vertical and to the top if the banner is horizontal. after - Expand to the right if the banner is vertical and to the bottom if the banner is horizontal. center - Expand to left and right if the banner is vertical. Expand to the top and bottom if the banner is horizontal. auto - Expand based on the space available on the page. Expand to the left and/or right if the banner is vertical. and expand to the top and bottom if the banner is horizontal, depending on the space available. * none - Banner will not expand Works with format: expand-banner Default value: "auto"	"before"	`string`
`zIndex`	optional	Force the z-index value on the ad container. The default value is around 4100 (see IAB guidelines). Use this parameter if it doesn't fit your needs. Works with format: expand-banner Default value: ~4100	1000	`integer`
`hAlign`	optional	Horizontal side where to display the video. Can be one of: left - horizontal align to the left of the page. middle - horizontal align to the middle of the page. * right - horizontal align to the right of the page. Works with format: sliderad Default value: "right"	"left"	`string`
`hSpacing`	optional	Set a horizontal spacing between the hAlign side and the video. Works with format: sliderad Default value: 10	20	`integer`
`vAlign`	optional	Vertical side where to display the video. Can be one of: top - vertical align to the top of the page. middle - vertical align to the middle of the page. * bottom - vertical align to the bottom of the page. Works with format: sliderad Default value: "bottom"	"top"	`string`
`vSpacing`	optional	Set a vertical spacing between the vAlign side and the video. Works with format: sliderad Default value: 10	20	`integer`
`mod`	optional	Ad trigger mode. Can be one of: asap - play the ad asap click - play the ad when the user clicks a link * scroll - play the ad when the user scrolls Works with format: screen-roll Default value: "asap"	"click"	`string`
`opacity`	optional	Define the opacity of the background. This is a number between 0 (completely transparent) and 1 (totally black). Works with format: screen-roll Default value: 0.4	.5	`float`
`smartPlay`	optional	Enable to use autoPlay on mobile devices. Works with format: screen-roll Default value: false	true	`boolean`
`bannerHeight`	optional	The height in pixel of the bottom banner. The video ad takes this height when its not expanded. Works with format: floorad Default value: 250	500	`integer`

FRVR Ad Network

Name	Scope	Description	Example	Type
`publisher_id`	required	Publisher ID	`'11111'`	`string`
`ad_unit_id`	required	Ad Unit ID	`'22222'`	`string`

FutureAds

Name	Scope	Description	Example	Type
`zone`	required	The unique identifier of the ad placement. Could be obtained from the FutureAds UI or from your account manager.	"e5ff8e48-4bd0-4a2c-9236-55530ab8981d"	`string`
`kvTargeting`	optional	Key/Value - a pair of the unique values that will be used for the custom targeting option.	{key1: value2, key2: value2}	`object`

Gamma

Name	Scope	Description	Example	Type
`siteId`	required	Site ID	`1465446377`	`integer`
`zoneId`	required	Zone ID	`1515999290`	`integer`

Gamoshi

Name	Scope	Description	Example	Type
`supplyPartnerId`	required	ID of the supply partner you created in the Gamoshi dashboard.	`'12345'`	`string`
`rtbEndpoint`	optional	If you have a whitelabel account on Gamoshi, specify it here.	`'rtb.mybidder.com'`	`string`

Title Missing

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Globalsun

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Goldbach

Name	Scope	Description	Example	Type
`placementId`	required	The placement ID from Goldbach. You may identify a placement using the `invCode` and `member` instead of a placement ID. The `placementID` parameter can be either a `string` or `integer` for Prebid.js, however `integer` is preferred. Legacy code can retain the `string` value. Prebid Server requires an integer value.	`234234`	`integer`
`member`	optional	The member ID from Goldbach. Must be used with `invCode`.	`'12345'`	`string`
`invCode`	optional	The inventory code from Goldbach. Must be used with `member`.	`'abc123'`	`string`
`publisherId`	optional	The publisher ID from Goldbach. It is used by the Goldbach end point to identify the publisher when `placementId` is not provided and `invCode` goes wrong. The `publisherId` parameter can be either a `string` or `integer` for Prebid.js, however `integer` is preferred.	`12345`	`integer`
`frameworks`	optional	Array of integers listing API frameworks for Banner supported by the publisher.	`integer`
`user`	optional	Object that specifies information about an external user. See User Object for details.	`user: { age: 25, gender: 0, dnt: true}`	`object`
`allowSmallerSizes`	optional	If `true`, ads smaller than the values in your ad unit's `sizes` array will be allowed to serve. Defaults to `false`.	`true`	`boolean`
`usePaymentRule` (PBJS) or `use_pmt_rule` (PBS)	optional	If `true`, Xandr will return net price to Prebid.js after publisher payment rules have been applied.	`true`	`boolean`
`keywords`	optional	A set of key-value pairs applied to all ad slots on the page. Mapped to buy-side segment targeting (login required). Values can be empty. See Passing Keys Without Values below for examples. Note that to use keyword with the Prebid Server adapter, that feature must be enabled for your account by an Goldbach account manager.	`keywords: { genre: ['rock', 'pop'] }`	`object`
`video`	optional	Object containing video targeting parameters. See Video Object for details.	`video: { playback_method: ['auto_play_sound_off'] }`	`object`
`app`	optional	Object containing mobile app parameters. See the App Object for details.	`app : { id: 'app-id'}`	`object`
`reserve`	optional	Sets a floor price for the bid that is returned. If floors have been configured in the Goldbach Console, those settings will override what is configured here unless 'Reserve Price Override' is checked. See Xandr docs	`0.90`	`float`
`position`	optional	Identify the placement as above or below the fold. Allowed values: Unknown: `unknown`; Above the fold: `above`; Below the fold: `below`	`'above'`	`string`
`trafficSourceCode`	optional	Specifies the third-party source of this impression.	`'my_traffic_source'`	`string`
`supplyType`	optional	Indicates the type of supply for this placement. Possible values are `web`, `mobile_web`, `mobile_app`	`'web'`	`string`
`supplyType`	optional	Indicates the type of supply for this placement. Possible values are `web`, `mobile_web`, `mobile_app`	`'web'`	`string`
`pubClick`	optional	Specifies a publisher-supplied URL for third-party click tracking. This is just a placeholder into which the publisher can insert their own click tracker. This parameter should be used for an unencoded tracker. This parameter is expected to be the last parameter in the URL. Please note that the click tracker placed in this parameter will only fire if the creative winning the auction is using Goldbach click tracking properly.	`'http://click.adserver.com/'`	`string`
`extInvCode`	optional	Specifies predefined value passed on the query string that can be used in reporting. The value must be entered into the system before it is logged.	`'10039'`	`string`
`externalImpId`	optional	Specifies the unique identifier of an externally generated auction.	`'bacbab02626452b097f6030b3c89ac05'`	`string`
`generate_ad_pod_id`	optional	Signal to Goldbach to split impressions by ad pod and add unique ad pod id to each request. Specific to long form video endpoint only. Supported by Prebid Server, not Prebid JS.	`true`	`boolean`

TheMediaGrid

Name	Scope	Description	Example	Type
`uid`	required	Represents the MediaGrid bidder system Ad Slot ID associated with the respective div id from the site page.	`1`	`integer`
`bidFloor`	optional	Floor of the impression opportunity. If present in the request overrides XML info.	`0.8`	`float`

GumGum

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

HuaweiAds

Name	Scope	Description	Example	Type
`publisherid`	required	Publisher Id	`'2001000399'`	`string`
`signkey`	required	Sign Key	`'5d******82c38594f8b2bdfd9f****a398dca734932898e3******8d'`	`string`
`keyid`	required	Key Id	`'2'`	`string`
`slotid`	required	Slot Id	`'u42ohmaufh'`	`string`
`adtype`	required	Ad Type	`'native'`	`string`

iion

Name	Scope	Description	Example	Type
`host`	required	Ad network's RTB host	`'iionads.com'`	`string`
`adUnitId`	required	Ad Unit Id will be generated on iionads Platform.	`42`	`integer`
`adUnitType`	required	Type of Ad Unit (`'video'`, `'banner'`)	`'banner'`	`string`
`publisherId`	required	Publisher ID	`'12345'`	`string`
`custom1`	optional	Custom targeting field 1	`'custom1'`	`string`
`custom2`	optional	Custom targeting field 2	`'custom2'`	`string`
`custom3`	optional	Custom targeting field 3	`'custom3'`	`string`
`custom4`	optional	Custom targeting field 4	`'custom4'`	`string`
`custom5`	optional	Custom targeting field 5	`'custom5'`	`string`

iMedia Digital Services (iMDS)

Name	Scope	Description	Example	Type
`seatId`	required	The seat ID from iMedia Digital Services. This will be the same for all ad units.	`'prebid'`	`string`
`tagId`	required	The placement ID or tag ID from iMedia Digital Services.	`'demo1'`	`string`
`placementId`	optional	Legacy parameter replaced by `tagId`	`'demo1'`	`string`
`bidfloor`	optional	Legacy parameter for floor price for the request. Replaced by Price Floors Module.	`0.1`	`float`

Impactify

Name	Scope	Description	Example	Type
`appId`	required	Impactify publisher id (Contact us)	`'example.com'`	`string`
`format`	required	Impactify ad format (screen or display)	`'screen'`	`string`
`style`	required	Impactify ad style (inline, impact or static)	`'impact'`	`string`

Improve Digital

Name	Scope	Description	Example	Type
`placementId`	required	The placement ID from Improve Digital.	`1234567`	`integer`
`publisherId`	required	The publisher ID from Improve Digital.	`4567`	`integer`
`keyValues`	optional	Contains one or more key-value pairings for key-value targeting	`{ testKey1: ['testValueA'], testKey2: ['testValueB', 'testValueC'] }`	`object`
`bidFloor`	optional	Bid floor price	`0.01`	`float`
`bidFloorCur`	optional	Bid floor price currency. Supported values: USD (default), EUR, GBP, AUD, DKK, SEK, CZK, CHF, NOK	`'USD'`	`string`
`extend`	optional	See the Extend mode section	`true`	`boolean`
`rendererConfig`	optional	Configuration object for JS renderer of the RAZR creatives. Provided by Improve Digital.	`{ key1: value1 }`	`object`

InfyTV

Name	Scope	Description	Example	Type
`publisherId`	required	Publisher ID	`'11111'`	`string`
`placementId`	optional	Placement ID	`'11111'`	`string`

InMobi

Name	Scope	Description	Example	Type
`plc`	required	Placement ID	`'1234'`	`string`

InteractiveOffers

Name	Scope	Description	Example	Type
`partnerId`	required	Partner id	'abc123'	`string`

intertech

Name	Scope	Description	Example	Type
`pageId`	required	Page ID	`123456`	`Integer`
`impId`	required	Block ID	`12`	`Integer`

Invibes

Name	Scope	Description	Example	Type
`placementId`	required	The Invibes placement ID	`'1234567'`	`string`
`domainId`	optional	Id of domain	`1001`	`integer`
`customEndpoint`	optional	Custom test domain	`https://bid.videostep.com/Bid/VideoAdContent`	`integer`
`debug`	optional	Debug paramentes (only prebid server)	`{ "testBvid": "1234", "testLog": true }`	`object`

IQzone

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Index Exchange

Banner

You must include these parameters at the bidder level.

Key	Scope	Type	Description
siteID	Requred	String	An Index-specific identifier that is associated with this ad unit. This is similar to a placement ID or an ad unit ID that some other modules have. For example, '9999990', '9999991', '9999992'`

Video

You must include these parameters at the bidder level

Key	Scope	Type	Description
siteID	Requred	String	An Index-specific identifier that is associated with this ad unit. This is similar to a placement ID or an ad unit ID that some other modules have. For example, '9999990', '9999991', '9999992'`

Key	Scope	Type	Description
video.w	Requred	Integer	The width of the video player in pixels that will be passed to demand partners. You must define the size of the video player using the video.w and video.h parameters. We strongly recommend video sizes to be 256 x 256 or greater, 300 x 250, or 320 x 180.
video.h	Required	Integer	The height of the video player in pixels that will be passed to demand partners. You must define the size of the video player using the video.w and video.h parameters. We strongly recommend video sizes to be 256 x 256 or greater, 300 x 250, or 320 x 180.
video.playerSize	Required	Integer	The video player size that will be passed to demand partners.
video.playerConfig	Optional	Hash	The Index-specific outstream ad unit configurations.
video.playerConfig.floatOnScroll	Optional	Boolean	A boolean specifying whether you want to use the player’s floating capabilities, where: - true: Use the Index player’s float capabilities. Note: If you set floatOnScroll to true, Index updates the placement value to 5. Note: We do not recommend using the player’s default float capabilities if you have more than one outstream ad unit per page. -false: Do not use the Index player’s float capabilities (default).
video.playerConfig.floatSize	Optional	Integer	The height and width of the floating player in pixels. If you do not specify a float size, the player adjusts to the aspect ratio of the player size that is defined when it is not floating. Index recommends that you review and test the float size to your user experience preference.
video.plcmt	Required	Integer	The video’s placement type, where: - 1 = Instream - 2 = Accompanying Content - 3 = Interstitial - 4 = No Content/Standalone

JANet

Name	Scope	Description	Example	Type
`aid`	required	The source ID from janet.	`529814`	`integer`

Jixie

Name	Scope	Description	Example	Type
`unit`	required	The unit from jixie	`'1000012-VyuoGmDQQQ'`	`string`
`accountid`	optional	The accountid from jixie	`'12345678901234567890'`	`string`
`jxprop1`	optional	special property #1	`'somethingspecial1'`	`string`
`jxprop2`	optional	special property #2	`'somethingspecial2'`	`string`

Kargo

Name	Scope	Description	Example	Type
`placementId`	required	The placementId of the ad slot.	`'_jWuc8Hks'`	`string`

Kidoz

Name	Scope	Description	Example	Type
access_token	required	Kidoz access_token	'123abc'	string
publisher_id	required	Kidoz publisher_id	'44444'	string

Kivi

Name	Scope	Description	Example	Type
`placementId`	optional	Placement Id	`'0'`	`'string'`
`endpointId`	optional	Endpoint Id	`'0'`	`'string'`

Krushmedia

Name	Scope	Description	Example	Type
`key`	required	Unique client id on krushmedia platform	`0`	`string`

Kubient

Name	Scope	Description	Example	Type
zoneid	required	The AdUnit or Tag specific ID	`'5fbb948f1e22b'`	`string`

Lifestreet

Name	Scope	Description	Example	Type
`slot`	required	Ad Slot	`'slot166704'`	`string`
`adkey`	required	Ad Key	`'78c'`	`string`
`ad_size`	required	Ad Size	`'160x600'`	`string`

Limelight Digital

Name	Scope	Description	Example	Type
`host`	required	Ad network's RTB host	`'exchange.ortb.net'`	`string`
`adUnitId`	required	Ad Unit Id will be generated on Limelight Digital Platform.	`42`	`integer`
`adUnitType`	required	Type of Ad Unit (`'video'`, `'banner'`)	`'banner'`	`string`
`publisherId`	required	Publisher ID	`'12345'`	`string`
`custom1`	optional	Custom targeting field 1	`'custom1'`	`string`
`custom2`	optional	Custom targeting field 2	`'custom2'`	`string`
`custom3`	optional	Custom targeting field 3	`'custom3'`	`string`
`custom4`	optional	Custom targeting field 4	`'custom4'`	`string`
`custom5`	optional	Custom targeting field 5	`'custom5'`	`string`

LockerDome

Name	Scope	Description	Example	Type
`adUnitId`	required	The ad unit ID from LockerDome	`'LD10809467961050726'`	`string`

Logan

Name	Scope	Description	Example	Type
`placementId`	required	Placement Id will be generated on Logan Platform.	`'0'`	`string`

Logicad for Publishers

Name	Scope	Description	Example	Type
`tid`	required	Logicad for Publishers placement ID	`'PJ2P'`	`string`
`page`	optional	Url of the webpage where the request is originating from	`'url'`	`string`
`cur`	optional	Currency of request and response (Default: `JPY` )	`'JPY'`	`string`
`test`	optional	Indicates bidding for testing purposes	`true`	`boolean`

Madvertise

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Marsmedia

Name	Scope	Description	Example	Type
zoneId	required	The zone ID from Mars Media Group.	9999	integer

MediaFuse

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Media.net

Name	Scope	Description	Example	Type
`cid`	required	The customer id provided by Media.net.	`'8CUX0H51C'`	`string`
`crid`	required	The placement id provided by Media.net	`'1234567'`	`string`
`bidfloor`	optional	Bidfloor for the impression	`1.0`	`float`
`video`	required for video Ad units	Object containing video targeting parameters. See Video Object for details.	`video: { maxduration: 60 }`	`object`

Mgid

Name	Scope	Description	Example	Type
`accountId`	required	The account ID from Mgid	`'123'`	`string`
`placementId`	optional	The placement ID from Mgid	`'123456'`	`string`
`bidFloor`	optional	Lowest value of expected bid price	`1.1`	`float`
`currency`	optional	Currency of request and response	`'GBP'`	`string`

MgidX

Name	Scope	Description	Example	Type
`placementId`	optional	Placement Id	`'0'`	`'string'`
`endpointId`	optional	Endpoint Id	`'0'`	`'string'`

Mobfox_PB

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

MobileFuse

Name	Scope	Description	Example	Type
placement_id	required	An ID which identifies this specific inventory placement	1111	integer
pub_id	required	An ID which identifies the publisher selling the inventory	2222	integer

Motorik

Name	Scope	Description	Example	Type
`placementId`	required	placement id	`'a7402708185f6a0c00700fd21c4260d2'`	`string`
`accountId`	required	account id	`'motorikTest'`	`string`

NextMillennium

| Name | Scope | Description | Example | Type |
|----------------+-------+-----------------------------------+-----------+---------|
| placement_id | required | Placement ID, provided by nextMillennium | '12345' | String |
| group_id | optional | Group ID, provided by nextMillennium | '12345' | String |

NinthDecimal

Name	Scope	Description	Example	Type
pubid	required	An id used to identify NinthDecimal publisher	'abcd1234'	string
placement	optional	A placement created on adserver.	'1111'	string

Nobid

Name	Scope	Description	Example	Type
`siteId`	required	siteId is provided by your NoBid account manager(s)		`integer`
`placementId`	optional	placementId is provided by your NoBid account manager(s). This parameter allows to report on a specific ad unit		`integer`
`video`	optional	Object containing video targeting parameters. Note that this parameter is not used in Prebid Server. See Video Object for details.	`video: { playback_method: ['auto_play_sound_off'] }`	`object`

OneTag

Name	Scope	Description	Example	Type
`pubId`	required	The publisher's ID provided by OneTag	`'386276e072'`	`string`
`ext`	optional	A set of custom key-value pairs	`{ customKey: customValue }`	`object`

OpenWeb

Name	Scope	Description	Example	Type
`aid`	required	The source ID from OpenWeb.	`650342`	`integer`

OpenX

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

OperaAds

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Opt Out Advertising

Name	Scope	Description	Example	Type
`publisher`	required	Opt Out publisher ID	`8`	`string`
`adslot`	required	Opt Out Adslot	`prebid_demo`	`string`

Orbidder

Name	Scope	Description	Example	Type
`accountId`	required	Orbidder Account ID	"someAccount"	`string`
`placementId`	required	Placement Id	"somePlacement"	`string`
`bidfloor`	optional	Placement floor price	1.23	`float`
`keyValues`	optional	Custom key/value object	{ "key": "value" }	`object`

Outbrain

Name	Scope	Description	Example	Type
`publisher.id`	required	The publisher account ID	`'2706'`	`string`
`publisher.name`	optional	The publisher name	`'Publisher Name'`	`string`
`publisher.domain`	optional	The publisher domain	`'publisher.com'`	`string`
`tagid`	optional	Identifier for specific ad placement or ad tag	`'tag-id'`	`string`
`bcat`	optional	(Deprecated)	`['IAB1-1']`	`string array`
`badv`	optional	(Deprecated)	`['example.com']`	`string array`

Outbrain - Old

Name	Scope	Description	Example	Type
`publisher.id`	required	The publisher account ID	`'2706'`	`string`
`publisher.name`	optional	The publisher name	`'Publisher Name'`	`string`
`publisher.domain`	optional	The publisher domain	`'publisher.com'`	`string`
`tagid`	optional	Identifier for specific ad placement or ad tag	`'tag-id'`	`string`
`bcat`	optional	(Deprecated)	`['IAB1-1']`	`string array`
`badv`	optional	(Deprecated)	`['example.com']`	`string array`

Pangle

Name	Scope	Description	Example	Type
token	required	access token	'aaaa123'	string
appid	optional	app id (must be used in conjunction with placementid)	'5123400'	string
placementid	optional	placement id (must be used in conjunction with appid)	'912340000'	string

PGAM

Name	Scope	Description	Example	Type
`aid`	required	The source ID from PGAM.	`529814`	`integer`

PubNative

Name	Scope	Description	Example	Type
zone_id	required	The ad zone identifier	1	integer
app_auth_token	required	The app's authentication token	'aaaabbbbcccc'	string

PulsePoint

Name	Scope	Description	Example	Type
`cf`	required	Ad size identifier	`'300X250'`	`string`
`cp`	required	Publisher Id	`12345`	`integer`
`ct`	required	Ad Tag Id	`12345`	`integer`
`bcat`	optional	Blocked IAB Categories	`[ 'IAB1-5', 'IAB1-6' ]`	`array of strings`
`battr`	optional	Blocked Creative Attributes	`[ 1, 2, 5 ]`	`array of integers`
`badv`	optional	Blocked Advertisers by their domains	`['ford.com', 'pepsi.com']`	`array of strings`
`bidfloor`	optional	Bid floor price CPM	`1.23`	`float`
`video`	required	Required for video requests. OpenRTB Video object.	`{ w: 400, h: 300 }`	`object`

PubWise

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Quantumdex

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

ResetDigital

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

RevContent

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

RhythmOne

Name	Scope	Description	Example	Type
`placementId`	required	The ID issued by RhythmOne to the publisher	`'34887'`	`string`
`zone`	optional	Optional string issued by RhythmOne to the publisher	`'1r'`	`string`
`path`	optional	Optional string issued by RhythmOne to the publisher	`'mvo'`	`string`

Rich Audience

Name	Scope	Description	Example	Type
`pid`	required	The placement ID from Rich Audience.	`'ADb1f40rmi'`	`string`
`supplyType`	required	Define if site or app.	`'site / app'`	`string`
`ifa`	optional	Identifier For Advertisers	`'AAAAAAAAA-BBBB-CCCC-1111-222222220000234234234234234'`	`string`
`bidfloor`	optional	Bid Floor	`0.80`	`float`
`keywords`	optional	A key-value applied only to the configured bid. This value is optional. Strings separated by semicolon.	`car=mercedes;car=audi;`	`string`
`player`	optional	Object containing video targeting parameters. See Video Object for details.	`player: {init: 'open', end: 'close', skin: 'dark'}`	`object`

Rise

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Roundel

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

RTBHouse

Name	Scope	Description	Example	Type
`publisherId`	required	Unique publisher ID	`'ABCDEF'`	`string`
`region`	required	Assigned region	`'prebid-eu'`	`string`
`bidfloor`	optional	Minimal CPM value	`0.01`	`float`
`channel`	optional	Inventory channel identifier, limited to 50 characters	`Partner 1 - News`	`string`

SA Lunamedia

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Seeding Alliance

Name	Scope	Description	Example	Type
`adUnitId`	required	ID of the Ad Unit	`8ao`	`string`
`url`	optional	URL from the Page	`example.tld`	`string`

Sharethrough

Name	Scope	Description	Example	Type
`pkey`	required	The placement key	`'DfFKxpkRGPMS7A9f71CquBgZ'`	`string`
`bcat`	optional	(deprecated) Array of blocked IAB Categories	`['IAB1-2', 'IAB1-3']`	`string[]`
`badv`	optional	(deprecated) Array of blocked Advertisers by their domains	`['ford.com', 'pepsi.com']`	`string[]`

SilverMob

Name	Scope	Description	Example	Type
`zoneid`	required	Placement id	`'3011'`	`string`
`host`	required	Data center location	`'us'`	`string`

Silverpush

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Smaato

Name	Scope	Description	Example	Type
`publisherId`	required	Your Smaato publisher id	`'1100012345'`	`string`
`adspaceId`	required	Your Smaato adspace id. Required for non adpod requests	`'11002234'`	`string`
`adbreakId`	required	Your Smaato adbreak id. Required for adpod (long-form video) requests	`'41002234'`	`string`
`app`	optional	Object containing mobile app parameters. See the App Object for details.	`app : { ifa: '56700000-9cf0-22bd-b23e-46b96e40003a'}`	`object`

Smart AdServer

Name	Scope	Description	Example	Type
`networkId`	required for Prebid Server	The network identifier you have been provided with.	`1234`	`integer`
`siteId`	required for Prebid.js	The placement site ID	`1234`	`integer`
`pageId`	required	The placement page ID	`1234`	`integer`
`formatId`	required	The placement format ID	`1234`	`integer`
`domain`	optional	The network domain (default see example)	`'http://prg.smartadserver.com', 'https://prg.smartadserver.com'`	`string`
`target`	optional	The keyword targeting	`'sport=tennis'`	`string`
`bidfloor`	optional	Bid floor for this placement in USD or in the currency specified by the `currency` parameter. (Default: `0.0`)	`0.42`	`float`
`appName`	optional	Mobile application name	`'Smart AdServer Preview'`	`string`
`buId`	optional	Mobile application bundle ID	`'com.smartadserver.android.dashboard'`	`string`
`ckId`	optional	Unique Smart AdServer user ID	`1234567890123456789`	`integer`
`video`	optional	Parameter object for instream video. See video Object	`{}`	`object`
`schain`	optional	Supply Chain	`'1.0,1!exchange1.com,1234,1,bid-request-1,publisher,publisher.com'`	`string`

SmartHub

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

SmartyAds

Name	Scope	Description	Example	Type
`sourceid`	required (for prebid.js)	placement ID	`'0'`	`string`
`host`	required (for prebid-server)	const value, set to "prebid"	`'prebid'`	`string`
`accountid`	required (for prebid-server)	partner ID	`'1901'`	`string`
`traffic`	optional (for prebid.js)	Configures the mediaType that should be used. Values can be `'banner'`, `'native'` or `'video'`	`'native'`	`string`

Smile Wanted

Name	Scope	Description	Example	Type
`zoneId`	required	The placement zone ID	`'test.com_header_bidding_display_atf'`	`string`

Sonobi

Name	Scope	Description	Example	Type
`placement_id`	required*	The placement ID	`'1a2b3c4d5e6f1a2b3c4d'`	`string`
`ad_unit`	required*	The adunit ID	`'/1234567/example/adUnit/code'`	`string`
`floor`	optional	Bid floor for this placement in USD	`0.50`	`float`
`sizes`	optional	Adunit sizes that will override global sizes	`[[300, 250], [300, 600]]`	`Array<Array>`
`hfa`	optional	Publisher Unique Identifier	`'123985'`	`string`
`referrer`	optional	Overrides the default value for the ref param in a bid request	`'prebid.org'`	`string`
`keywords`	optional	Comma separated list of keywords about the site	`'sports,news,food'`	`string`
`bid_request_url`	optional	String representing the url the Sonobi adapter should make to request bids	`'https://iad-2-apex.go.sonobi.com/trinity.json'`	`string`

Sovrn

Name	Scope	Description	Example	Type
`tagid`	required	The sovrn Ad Tag ID	`'315045'`	`string`
`bidfloor`	optional	Bid floor in dollars	`'0.04'`	`string`
Name	Scope	Description	Example	Type
------------------	-------------	--------------------------------------------------------------------------------------------------------------------------------	-----------------	-----------------
`mimes`	required	Content MIME types supported	`['video/mp4']`	`string array`
`minduration`	required	Minimum video ad duration in seconds	`5`	`integer`
`maxduration`	required	Maximum video ad duration in seconds	`10`	`integer`
`protocols`	required	The array of supported video protocols	`[1, 2]`	`integer array`
`w`	recommended	Width of the video player in device independent pixels (DIPS)	`5`	`integer`
`h`	recommended	Height of the video player in device independent pixels (DIPS)	`5`	`integer`
`startdelay`	recommended	Indicates the start delay in seconds for pre-roll, mid-roll, or post-roll ad placements	`5`	`integer`
`placement`	recommended	Placement type for the impression. Refer to List 5.9	`5`	`integer`
`linearity`	recommended	Indicates if the impression must be linear, nonlinear, etc. Allowed by default	`0`	`integer`
`skip`	optional	Indicates if the player will allow the video to be skipped, where 0 = no, 1 = yes	`0`	`integer`
`skipmin`	optional	Only if the ad is skippable. Videos of total duration greater than this number of seconds can be skippable	`5`	`integer`
`skipafter`	optional	Only if the ad is skippable. Number of seconds a video must play before skipping is enabled	`5`	`integer`
`sequence`	optional	For multiple ad in the same bid request. This value allow will for the coordinated delivery of multiple ad	`5`	`integer`
`battr`	optional	Blocked creative attributes	`[1]`	`integer array`
`maxextended`	optional	Max extended ad duration beyond the maxduration if extension is allowed. Blank or 0 - blocked. -1 - allowed without time limit	`5`	`integer`
`minbitrate`	optional	Minimum bit rate in Kbps	`5`	`integer`
`maxbitrate`	optional	Maximum bit rate in Kbps	`5`	`integer`
`boxingallowed`	optional	Indicates if letter-boxing of 4:3 content into a 16:9 window is allowed, where 0 = no, 1 = yes	`5`	`integer`
`playbackmethod`	optional	Playback methods that may be in use. See Video Playback Methods	`[1]`	`integer array`
`playbackend`	optional	The event that causes playback to end. Refer to Playback Cessation Modes	`5`	`integer`
`delivery`	optional	Supported delivery methods (1 = streaming, 2 = progressive, 3 = download). If none specified, assume all are supported.	`[1, 2]`	`integer array`
`pos`	recommended	Ad position on screen. Refer to Ad Position	`5`	`integer`
`api`	recommended	List of supported API frameworks for this impression. Refer to API Frameworks	`[1, 2, 3]`	`integer array`

sspBC

Name	Scope	Description	Example	Type
`id`	optional	placement id	`'006'`	`string`
`siteId`	optional	site id	`'235911'`	`string`
`publisherId`	optional	publisher id	`'728'`	`string`
`domain`	optional	site domain	`'somesite.com'`	`string`
`page`	optional	page url	`'somesite.com/index.html'`	`string`
`tmax`	optional	tmax for server connection	`400`	`integer`

Streamkey

Name	Scope	Description	Example	Type
`aid`	required	The traffic source ID	`232131`	`integer`

StroeerCore

Name	Scope	Description	Example	Type
`sid`	required	Slot ID	`'06b782cc-091b-4f53-9cd2-0291679aa1ac'`	`string`

SUNT Content

Name	Scope	Description	Example	Type
`adUnitId`	required	ID of the Ad Unit	`8ao`	`string`
`url`	optional	URL from the Page	`example.tld`	`string`

Synacor Media

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Taboola

Name	Scope	Description	Example	Type
`tagId`	required	Tag ID / Unique Placement Name	`'Below The Article'`	`String`
`publisherId`	required	Numeric Publisher ID (as provided by Taboola)	`'1234567'`	`String`
`pageType`	optional, recommended	Kind of content present in the page	`'homepage'`	`String`
`position`	optional, recommended	Identify the placement position on screen. Possible values: 0 - 7 0 Unknown 1 Above The Fold 2 Locked (i.e., fixed position) 3 Below The Fold 4 Header 5 Footer 6 Sidebar 7 Fullscreen	`2`	`Integer`
`publisherDomain`	optional	Publisher Domain (server-side adapter only)	`'example.com'`	`String`
`bidfloor`	optional	CPM bid floor	`0.25`	`Float`
`bcat`	optional	List of blocked advertiser categories (IAB)	`['IAB1-1']`	`Array`
`badv`	optional	Blocked Advertiser Domains	`'example.com'`	`String Url`

tappx

Name	Scope	Description	Example	Type
tappxkey	required	An ID which identifies the adunit	'key1'	string
endpoint	required	Endpoint provided to publisher	'endpoint1'	string
host	required(pbjs) optional(pbserver)	Tappx host	'host1'	string
bidfloor	optional	Minimum bid for this impression expressed in CPM (USD)	1.2	number
mktag	optional	An ID which identifies a group of adunits	'key1'	string
bcid	optional	Block list of CID	["1234"]	array of strings
bcrid	optional	Block list of CRID	["1234"]	array of strings

TrafficGate

Name	Scope	Description	Example	Type
`placementId`	required	Placement ID	`'12345'`	`string`
---------------	----------	--------------	-------------	----------
`host`	required	Host	`'example'`	`string`

TripleLift

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

TripleLift Native

Name	Scope	Description	Example	Type
inventoryCode	required	TripleLift inventory code for this ad unit (provided to you by your partner manager)	'code1'	string
floor	optional	the bid floor, in usd	1.2	number

TrustX

Name	Scope	Description	Example	Type
`uid`	required	Represents the TrustX bidder system Ad Slot ID associated with the respective div id from the site page.	`42`	`integer`
`keywords`	optional	A set of key-value pairs applied to all ad slots on the page. Values can be empty.	`keywords: { topic: ['stress', 'fear'] }`	`object`
`bidFloor`	optional	Floor of the impression opportunity. If present in the request overrides XML info.	`0.8`	`float`

ucfunnel

Name	Scope	Description	Example	Type
`adid`	required	The ad unit ID retrived from ucfunnel dashboard		`string`

Undertone

Name	Scope	Description	Example	Type
`placementId`	required	Your placement ID (provided by undertone)	`"13as14d0"`	`string`
`publisherId`	required	publisher ID (provided by undertone)	`12345`	`integer`

UNICORN

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Unruly

Name	Scope	Description	Example	Type
`siteId`	required	The site ID from Unruly. This will be provided to you by your Unruly account manager, this is prefered	`123456`	`integer`
`siteid`	deprecated	The site ID from Unruly. This will be provided to you by your Unruly account manager, this is backward compability	`123456`	`integer`
`featureOverrides`	optional	This param is a generic object for configuring Unruly outstream demand. To run UNmissable, set ‘canRunUnmissable’ to true.	`"featureOverrides": {"canRunUnmissable": true}`	`object`

Valueimpression

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

VideoByte

Name	Scope	Description	Example	Type
`pubId`	required	Publisher ID	`'vb12345'`	`string`
`placementId`	optional	Placement ID	`'1234567'`	`string`
`nid`	optional	Network ID	`'1234'`	`string`

VideoHeroes

Name	Scope	Description	Example	Type
placementId	required	VideoHeroes platform placement id	`'1a8d9c22db19906cb8a5fd4518d05f62'`	`string`

Vidoomy

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Viewdeos Server

Name	Scope	Description	Example	Type
`aid`	required	The source ID from member zone	`350975`	`integer`

VisibleMeasures

Name	Scope	Description	Example	Type
`placementId`	optional	Placement Id	`'0'`	`'string'`
`endpointId`	optional	Endpoint Id	`'0'`	`'string'`

YOC VIS.X

Name	Scope	Description	Example	Type
`uid`	required	The publisher's ad unit ID in VIS.X. The parameter can be either an `integer` or `string` for Prebid.js, however `integer` is preferred.	`903536`	`integer`

VRTCAL Markets, Inc.

Name	Scope	Description	Example	Type
(none)	optional	no params required	`''`	n/a

xe.works

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Yahoo SSP

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.

Yandex

Name	Scope	Description	Example	Type
`pageId`	required	Page ID	`123`	`Integer`
`impId`	required	Block ID	`1`	`Integer`

YeahMobi

Name	Scope	Description	Example	Type
pubId	required	Publisher ID	'pub1'	string
zoneId	required	Zone Id	'zone1'	string

Yieldlab

Name	Scope	Description	Example	Type
`adslotId`	required	Yieldlab Adslot ID	`'12345'`	`string`
`supplyId`	required	Yieldlab Supply ID. Please reach out to your account management for more information.	`'12345'`	`string`
`targeting`	optional	Key-Value Targeting	`{ 'key1': 'value1', 'key2': 'value2' }`	`object`
`extId`	optional	External Id	`'abc'`	`string`
`iabContent`	optional	Object of content information, see IAB Content Object for details. It will override the content object passed in First Party Data	`{ 'id': 'foo', 'title': 'bar' }`	`object`
`customParams`	optional	Custom parameters to append to the query string of the bidding endpoint.	`{ 'param': 'value1', 'param2': 'value2' }`	`object`

Yieldmo

Name	Scope	Description	Example	Type
`placementId`	required	Yieldmo placement id	`'825209316101005155'`	`string`
`bidFloor`	optional	Bid Floor	`0.1`	`float`
`lr_env`	optional	Live Ramp ATS envelope	`e3b0c44298fc1c149a`	`string`

YieldOne

Name	Scope	Description	Example	Type
`placementId`	required	The placement ID	`"36891"`	`string`
`playerSize`	optional	Video Resolution Size (This field is mandatory if mediaTypes.video.playerSize is [1, 1])	`[640, 360]`	`array of number`
`playerParams`	optional	Video Player Params (see below)	`{}`	`object`
`playerParams.wrapperWidth`	optional	Video Player Width	`"320px"`	`string`
`playerParams.wrapperHeight`	optional	Video Player Height	`"180px"`	`string`

ZeroClickFraud

Name	Scope	Description	Example	Type
sourceId	required	Website Source Id	111	integer
host	required	Network Host to request from	'host1'	string

Zeta Global SSP

For these parameters, please reach out to your Solutions Architect or refer to https://docs.prebid.org/dev-docs/pbs-bidders.html.