Creating Ads from Products

Once Catalog and Template configuration is complete, creating ads from Catalog Items is possible through Kevel's Management UI via the Create Ads from Products workflow.

To start this workflow, create a new Flight (or edit an existing one) and configure general settings and targeting as desired. Then scroll to the Ads panel on the Flight editor page and click the dropdown menu next to the Create Ad button and select the “Create Ads from Products” option. This will open a guided process to browse and filter your product catalog and select products you’d like to add to the Flight.

Step 1: choose a Catalog, Ad Template, and selection type. In most cases, you will only have one Catalog and Ad Template, so you can confirm the default selections and continue.

There are two options for Product Selection Type: Static and Dynamic. Use the static option if you have a fixed list of SKUs you want to promote, perhaps for a targeted product launch or a limited time promotion. If any of those products goes out of stock, Kevel will automatically pause ads linked to those products but the system will not add products to that promotion.

For the ‘dynamic’ option, in addition to pausing ads tied to out of stock products, Kevel will automatically create ads for new products that enter the Catalog over time, and the system will keep product ads in sync on every Catalog change for the life of the Flight.

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Dynamic Product Ads: Set It and Forget It

Kevel will automatically re-evaluate the product query as updated product catalog data is received for the life of the Flight without any further action required. Existing product ads will be updated with the latest product data, products that newly match the query will be added, and product ads that no longer match will be deleted.

Step 2: Select products. [Static] Browse your products and use the filter panel to narrow the list to match what you want to include in this Flight. You can select up to 3,000 products to add to the Flight. (The columns shown, filters available, and their labels can all be customized—see Creating Catalogs.)

Step 2: Apply filters and preview matched products [Dynamic]. Apply one or more filters to see a list of products that currently match this filter. When you click ‘add to flight’ this set of products is what will be added to the Flight immediately. Note that this set may change over time as product data updates.

Step 3: Review. [Static] Confirm your selected products and click “Add to Flight” to create Ads from your selection.

Product Ads are created asynchronously. The status is shown at the top of the Ads table:

You can refresh the table in the Ads panel at any time to view the newly created Ads.

Click the title of an Ad to view its details. Note that the Creative details are set automatically using the linked product's data and cannot be edited directly (see Linking Catalog Items to Ads for more information). Collapse the Creative Details panel to view the Delivery Settings. By default Flight-level settings are applied to Ads. However, you can set Ad-level delivery overrides using the options in this section.

It is also possible to set the bid price for a set of Ads using the bulk edit action in the Ads table. Select one or more Ads using the checkboxes on the left side of each row and then click the Edit button.

Editing Dynamic Product Selections

To edit a dynamic product ad query, click the dropdown next to Create Ad at the bottom of the Ads panel and select Create ads from Product again. Proceed to redefine filters and resave your selections. This will replace the existing filters—existing product ads in the Flight that match the new query will remain, products that newly match the query will be added, and product ads that no longer match will be deleted.

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Changing Product Selection Type

Flights with product ads created using the static selection type can be updated to use the dynamic option. When moving from static to dynamic on an existing Flight, existing ads that match the newly added query will remain; ads that don't match the query will be deleted; and products that match that did not previously have a linked ad will be created.

Note: it is not possible to switch from dynamic to static product selection.

Create Ads from Products via API

Product ads can also be created using Kevel's Jobs API, an asynchronous service that handles longer-running batch operations in the system. This API facilitates the creation of 1000s of product ads in a single request and returns a Job ID. The Job ID is used to poll for the status of the Job and when complete a list of Ad IDs is returned. See the Creating Product Ads via API for more details.