RTB - AppNexus
Overview
Refer to Getting Started with RTB for general instructions on how to set up RTB. This article contains information specific to integrating with AppNexus.
Creating a AppNexus Advertiser
- Click to Add an Advertiser.
- Choose "AppNexus" as the choice of Partner in the dropdown. If you don't see this as an option, contact your account manager.
- Enter the RTB settings under "Settings". These will be given to you either by your account manager or by AppNexus directly:
Field | Description | Required? |
---|---|---|
Bidder Endpoint | The AppNexus URL that Kevel sends the bid request to | Y |
Request timeout (ms) | Overrides the default timeout | N |
Bidder Alias | Sets bidder alias. Use oft-media for AppNexus | Y |
Tag Id | AppNexus Tag ID | Y |
Member Id | AppNexus Member ID | Y |
Site Id | AppNexus Site ID | Y |
Auction Type | Sets whether to price using a First Price or Second Price auction | Dropdown defaults to First Price |
Override page URL sent to partner with RTB request | Set if using a different URL than specified on the request | N |
BidRequest.source.pchain | TAG Payment ID | N |
Creating a AppNexus Campaign and Flight
Create a new campaign and flight under the RTB advertiser as you would for a non-RTB campaign.
In the flight, the Rate Type will be set to "CPM". You cannot set any other Rate Type. "Price" will also be ignored: revenue from the flight will be determined by the bids coming from AppNexus.
All priority types are supported in RTB flights. RTB also supports a new priority: Outbid Lottery. Set this priority to force RTB flights to collectively compete against non-RTB flights.
Creating a AppNexus Ad
Add a new creative in the flight or directly from the advertiser page:
- Add a creative to the RTB flight for each ad size you intend to serve through that provider.
- Floor Price is available for RTB creatives but is not required. Note that if you don't input a valid value, we will default to $0.01.
- Enter a Placement Id (required)
- Set any of the recommended fields described below.
Additional AppNexus Ad Fields
Field | Description |
---|---|
Keywords | Additional AppNexus keywords (key/value pairs) |
Traffic Source Code | AppNexus Traffic Source Code (string) |
Pos | AppNexus Position (string) |
Updated almost 3 years ago