Technical requirements for sponsored listings campaign creation

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Beta product
This product is currently in beta. It may not be available to all Kevel customers, and features described may change before the product is generally available.

When setting up your self-serve tool, your Kevel account team will work with you ensure that your Kevel ad server setup aligns with the technical requirements below.

Technical requirements

Selling sponsored listings campaigns via Kevel Self-serve currently requires the following campaign settings.

Selection method: Auction (first or second priced)
Pricing method: CPC
Creative & ad type: Ads must be created from Kevel Catalog.

Catalog requirements

Product table requirements

In order to enable your advertisers to create sponsored listings campaigns, you must maintain a product table in Kevel Catalog that stores items available for your advertisers to promote.

When advertisers create sponsored listings campaigns, the self-serve application will create ads from the products your advertiser chooses to promote.

Your product table must carry table type: kevel/products

In addition, the table should include the following data, search keys, and aliases:

Data (Name need not match)	Search key types supported	Search key cardinality	Alias (Name must match exactly)	How it's used in Kevel Self-serve
Brand ID	`number` or `string`	`single`	`kevel/brand-id`	Required if your self-serve utilizes Brand ID to control advertiser access to the relevant subset of your product catalog. If Merchant ID is used for catalog access and Brand ID is not used, then this column is not required. For more information, see customization: advertiser catalog access
Merchant ID	`number` or `string`	`single`	`kevel/merchant-id`	Required if your self-serve utilizes Merchant ID to control advertiser access to the relevant subset of your product catalog. If Brand ID is used for catalog access and Merchant ID is not used, then this column is not required. For more information, see customization: advertiser catalog access
Name of product	`text`	`single`	`kevel/name`	- Advertisers see this name when selecting products to add to a campaign. - When an advertiser views an existing campaign, they see this name in the list of products promoted on that campaign.
Product image	No search key required	No search key required	`kevel/image`	- This should be a URL of a hosted image - Advertisers see this image when selecting products to add to a campaign. - When an advertiser views an existing campaign, they see this image in the list of products promoted on that campaign.
Product ID	`string` or `number`	`single`	`kevel/product-id`	- Advertisers see this ID when selecting products to add to a campaign. - When an advertiser views an existing campaign, they see this ID in the list of products promoted on that campaign.
Brand name	`text` or `string`	`single`	kevel/brand-name	- Advertisers see and can filter by brand name when selecting products to add to a campaign.
Categories (optional)	`ref`	`many`	kevel/categories	Only required if you want to enable category targeting for your advertisers. - Must be a ref to categories in a separate table. - If provided, advertisers see the list of categories associated with a product when selecting products to add to a campaign. - When category targeting is enabled, advertisers will be able to select which categories to target for each campaign. Only categories that pertain to the products they selected will be available for targeting.

Category table requirements

If you want to allow your advertisers to target based on categories, then you must also include a category table.

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A category table is only required for self-serve if want advertisers to be able to target by category.

Your category table must carry table type: kevel/categories

In addition, the table must include the following data, search keys, and aliases:

Data (Name need not match)	Search key types supported	Search key cardinality	Alias (Name must match exactly)	How it's used in Kevel Self-serve
Category ID	No search key required	No search key required	No alias required	The category ID is generally used as the `ref` in the products table. However, category name can also be used.
Main category name	`text`	`single`	`kevel/name`	Category names are displayed to advertisers in two ways: - Advertisers see the list of categories associated with a product when selecting products to add to a campaign. - When category targeting is enabled, advertisers see these category names on the category targeting step.
Category parent ID	`number`	`single`	`kevel/self-serve/parent-id`	Used to display a category hierarchy to the advertiser at the category targeting step.
Category ancestor IDs	No search key required	No search key required	`kevel/self-serve/ancestor-ids`	Used to display a category hierarchy to the advertiser at the category targeting step.

🚧Beta product