Product Statistics (Re-write with new scope)
Product statistics let you dive deeper into performance at the product level - from high-level dashboards to detailed campaign views — so you can quickly see top performers, low performers, and key metrics across products.
Campaign statistics
Statistics View
When you open the dashboard, the first section you see is the Statistics View (if data is available for the selected time period).
Widgets
At the top, widgets display individual metrics for the client. Each widget corresponds to a single metric (e.g. Impressions, Clicks, Unique Impressions, eCost).
Chart
Beneath the widgets, a chart provides a visual summary of the selected metrics.
- You can toggle metrics on or off by clicking their widget icons.
- The chart uses the same colors as the widget icons, making it easy to distinguish metrics at a glance.
- For example, the chart may show Impressions and Clicks, but exclude Unique Impressions and eCost.
(See the Dashboard section for more details.)
Date Breakdown
You can adjust the time period for the displayed statistics:
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Click the Breakdown button in the top-right corner.
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A popup will appear with:
- A date picker for custom ranges.
- Shortcuts for predefined time periods (e.g. Last 7 days, Last 30 days).
This breakdown applies to both campaign statistics and product statistics (covered in the next section).
Product statistics
Product statistics on the dashboard
Product Performance View
You can switch to Product Performance statistics by selecting the option from the dropdown at the top of the page (see rectangle #1 in the image above).
When enabled, a new section appears with:
- A secondary dropdown for metrics
- A toggle button group
- Widgets summarizing performance
- A detailed product table
Default View
By default, the view loads with:
- Top performers selected
- ROAS chosen as the metric
In this setup:
- Widgets display the best-performing products for the selected time period, showing both the product name and the value for each metric.
- Hovering over the info button gives a more detailed explanation of the metric.
- The table below shows the top 10 products ranked by the selected metric (from the metrics dropdown in rectangle #2 in the image above).
Changing Metrics
You can select a different metric from the metrics dropdown.
- The widgets and the table will update automatically.
- The table always shows the top 10 products based on the currently selected metric.
Toggle Options
On the right side of the screen (rectangle #3 in the image above), you can use the toggle button group to change the performance view:
- Top performers – Shows best-performing products by metric (default).
- Low performers – Updates the widgets to show the lowest-performing product by each metric, and the table to show the 10 lowest-performing products.
- Overview – Shows the average value of each metric in the widgets, and displays all products with their stats in the table.
Product stats in the product campaigns list
Product Campaigns List View
The Product Campaigns list view gives you both high-level and detailed insights into campaign performance.
Widgets
At the top of the page, widgets display the average metrics for all campaigns that include product stats.
- Each widget has a dropdown, allowing you to switch the displayed metric.
Campaign List
Below the widgets, the list of product campaigns is displayed. Each row includes key performance metrics for that campaign.
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A “+” icon appears at the start of each row:
- If the icon is disabled, no product stats are available for that campaign.
- If the icon is active, product stats are available. Clicking the icon expands a sub-list with detailed product-level stats for that campaign.
Default Metrics
When expanded, the sub-list shows product-level metrics. By default, these are:
- CPA
- Conversions
- Orders
- Purchases
- ROAS
These match the default metrics visible in the dashboard widgets for consistency.
Updated 9 months ago