Advertiser Dashboard

The Advertiser Dashboard provides a detailed view of advertising performance for a selected advertiser. It includes real-time insights, breakdowns across channels, and key performance metrics—designed to help marketers monitor, analyze, and act.

Overview

The dashboard consists of the following key sections:

Summary Metrics
Performance Trend Chart
Channel-Level Tabs
Campaign Performance Table
Global Date Range Selector
Breakdown Hover Details

All sections are dynamically updated based on the selected date range and filters.

1. Summary Metrics

At the top of the dashboard, summary tiles give a snapshot of overall performance.

Tile Features:

Metric title
Numeric value
Tooltip (info icon) for explanation
Dropdowns for switching metrics (where supported)

Available Metrics:

Impressions – Total ad displays
Unique Impressions – Count of unique users who saw an ad
Clicks – Total ad clicks
Spent – Total spend in the period
CPM – Cost per 1,000 impressions
CPC – Cost per click
CTR – Click-through rate
eCPC – Effective cost per click (across mixed buying models)
eCPM – Effective cost per 1,000 impressions
Viewability – % of impressions considered viewable
Sales – Total sales driven by the campaigns
Orders – Total number of customer orders
CPA (Cost per Acquisition) – Spend divided by number of conversions/orders
ROAS (Return on Ad Spend) – Sales divided by spend
Conversion Rate – Orders divided by clicks

Tiles update instantly based on the selected advertiser and date range. (All of above can be configured and hidden)

2. Performance Trend Chart

Below the summary tiles is a line graph visualizing performance trends.

Features:

X-Axis: Time (by day)
Y-Axis: Metric value
Selectable Metrics: Overlay up to four metrics at once
Hover Details: See exact values per metric per day
Smooth transitions between metrics
Multi-metric comparison: Analyze relationships (e.g. CTR vs. CPC)

This chart enables fast visual diagnostics of spikes, dips, and anomalies.

3. Channel-Level Tabs

Further down, the dashboard includes segmented breakdowns per media channel. This view allows advertisers to isolate results by platform.

Available Channels:

Meta
Google
Google Ad Manager
Adform
Xandr (to be depricated: Microsoft Ads)
Kevel (Based on configuration and S2S setup)

Each channel tab contains:

Metric tiles specific to that channel
Mini trend chart
Metrics include: Impressions, Unique Impressions, Clicks, Spent, CTR, CPC, eCPC, CPA, ROAS

This makes cross-channel analysis intuitive and actionable.

4. Campaign Performance Table

A campaign summary table appears below the visualizations.

Key Columns:

Status toggle (on/off)
Campaign name
Channel (e.g., Meta, Display)
Impressions
Clicks
CPC
CTR
CPM
End Date
Budget Progression (visual bar)

Features:

Status Filters: Tabs for Active, Paused, and Completed campaigns
Search bar: Filter by campaign name
Advanced filters: Status, channel, date, etc.
Sorting: Click any column to sort ascending/descending
Pagination: Adjustable rows per page

5. Date Range Selector

A global date picker controls all metrics and charts across the dashboard.

Preset Options:

Today
This week
Last 7 days
Last 30 days
This month
Last month
This year
Last year
Lifetime

6. Breakdown Hover Details

Hovering over the trend chart reveals:

Impressions
Clicks
CPM
CTR
Unique Impressions
Sales, Orders, CPA, ROAS, and Conversion Rate (where supported)
Channel-specific breakdowns (if a tab is selected)

Tooltips display daily values for precise day-by-day comparison.

Summary

The Advertiser Dashboard in Console offers full-funnel visibility - from top-of-funnel impressions to bottom-line return on spend. It supports channel-specific analysis, performance monitoring, and tactical planning.

It’s built for marketers who want clarity, not clutter.