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Beta product

This product is currently in beta. It may not be available to all Kevel customers, and features described may change before the product is generally available.

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This is publisher-facing documentation

Because every Kevel Self-serve instance is uniquely customized to the publisher's branding and use case, exact Self-serve functionality will vary from publisher to publisher.

For this reason, Kevel does not provide advertiser-facing documentation for your advertisers to use. However, these pages can be used as a starting point for providing your own educational materials for your advertisers.

The dashboard contains a high-level view of your ad program. It helps you get a quick snapshot of meaningful metrics, including overall performance of your promoted products, a snapshot of active campaigns, and performance of your products by main category.

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Data on this page has a lag of 30 minutes to around 2 hours, depending on ad server traffic volume.

Date range

Use the date range picker at the top of the page to select a date range. The date range picker affects the date range for all data on the dashboard.

By default, the past week is selected. When a user picks a different date range, this choice will persist across pages with a date range picker, and the choice will persist until the user's cache is cleared.

Callout metrics

These three metrics show a high-level summary of total ad impressions, clicks, and ROAS (return on ad spend) or CTR (click-through rate) for the time period selected.

Line graph

This graph enables you to compare two metrics against each other for the time period selected. The publisher selects what data is available in the two dropdown menus.

Campaigns table

This table shows your campaigns at a quick glance, with performance data for the date range selected. Click on any campaign for additional details.

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Campaigns only appear in this list if there is performance data for the selected time period.

Click Export to export this information as a CSV.

Click any campaign name to see more information about that campaign.

Frequently asked questions

What is the delay between ad server events and metrics appearing here?

Data on this page has a lag of 30 minutes to around 2 hours, depending on ad server traffic volume.

What is the limit to the date ranges that can be queried?

Some publishers establish an earliest query date for date ranges. In this case, you may not be able to query for data before that date.

If the publisher has not set an earliest query date, then there is no limit on earliest query date.

In addition, there is currently no limit on length of date range.

However, you may experience degraded performance or errors with large date ranges or dates far in the past.

Why is there a discrepancy between data advertisers see here and the data I see in the Kevel ad server UI as a publisher?

Some parts of the Kevel ad server UI – including tables that list campaigns, flights, and ads – display impressions, clicks, conversions, and revenue metrics from Kevel's Real Time Reporting system.

Figures in the Real Time Reporting system are delivered in near-real time and are not processed to remove suspicious and duplicate clicks.

The data displayed for advertisers here is processed, and should align with data shown in the ad server reporting UI and the Kevel Reporting API.