Google Search Keywords with AI Assistant

Overview

The Google Search Keywords with AI Assistant feature lets advertisers efficiently create and manage keyword targeting when setting up Google Search campaigns in Console.

This extension builds on our existing Google Search setup and introduces flexible keyword creation powered by AI - enabling users to generate, refine, and manage keywords faster and more intelligently.

Requirements:

• A Google Search offsite integration must be connected to your Console instance.
• The functionality must be enabled in Platform Configurations for your Business Manager.

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Where to Find It

You can access Keyword management when creating a Google Search campaign in Console.

Navigation: Create Campaign → Select Google Search Product → Campaign Details → Ad Selection → Audience & Targeting → Keywords

The Keywords section is located within the Audience & Targeting step. Here, you can manage keywords using four supported methods.

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Keyword Management Modes

1. By Template (Shared)

Keywords defined at the advertiser template level can be reused across multiple campaigns. When templates are configured, these shared keywords automatically appear as selectable options in the keyword input field.

Note: Template keywords are managed centrally by your the configuration team through your template setup.

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2. Manual Entry

Add keywords directly by typing into the field and pressing Enter. You can also input multiple keywords separated by commas - all will be added in bulk.

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3. CSV Upload

Upload a .csv file containing one keyword per line to add keywords in bulk. Simply drag and drop the file or use the upload button.

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4. AI Assistant

The AI Keyword Assistant helps generate and refine campaign keywords intelligently. It supports a range of interactions — you can start with a product description, paste a URL, or use free-form chat commands to generate keyword ideas.

Key Capabilities

• Generate from text or URLs: Provide a product name or landing page to get relevant keyword suggestions.
• Chat refinement: Ask follow-up questions, narrow or expand suggestions.

• Selective addition: Keywords are not added automatically — review and confirm each before adding.
• Best-practice guidance: The Assistant is tuned for optimal Google Search keyword structure and exposure potential.

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Example prompt:

“Provide 20 exact match keywords for maximum visibility for my organic snack products.”

You can continue refining keywords until satisfied - use Start new conversation anytime to reset the chat session.

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Forecast & Estimation

As keywords are added or modified, the Forecast and Goal Estimation panels update in real time, showing projected clicks for your Google Search campaign.

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Summary