Selection

SelectionId

string

Unique identifier for the selection record, generated as MD5 hash of concatenated fields

"90e19b84e78f436286aa4195140c2998"

Id

string

Original selection identifier. A unique ID is generated for each ad selected.

"a1b2c3d4e5f6g7h8i9j0"

EventCreatedOn

timestamp

Unix timestamp in milliseconds when the event, in this case selection, was created

1735689600000

AdId

bigint

Identifier for the ad

123456789

AdTypeId

bigint

Type identifier for the ad

1

AuctionBids

bigint

Number of bids in the auction

5

AdvertiserId

bigint

Identifier for the advertiser

2325487

BurnIn

boolean

Flag indicating if the the ad is still in burn-in phase when the auction was conducted

true

CampaignId

bigint

Identifier for the campaign

123456789

ChannelId

bigint

Identifier for the channel

123456789

CreativeId

bigint

Identifier for the creative

123456789

CreativeMetaData

json

JSON array of metadata stored in a creative

\

{ "customData": 
	{"hello" :"world" }
}

Datacenter

boolean

Flag indicating if the impression was served from a datacenter

false

DecisionId

string

Identifier for the decision. A distinct value is created for each placement object in an ADR.

"90e19b84e78f436286aa4195140c2998"

DecisionIdx

bigint

Decision Index. If the Decision generates only one Selection (i.e. it does not originate from a multi-winner placement) then the DecisionIdx will always be 0. For multi-winner placements, the DecisionIdx will be the order of the Selection within the Decision (zero indexed).

0

DeviceBrandName

string

Brand name of the device

"Apple"

DeviceBrowser

string

Browser name of the device

"Chrome"

DeviceBrowserMajorVersion

string

Major version of the browser

"120"

DeviceBrowserMinorVersion

string

Minor version of the browser

"0"

DeviceBrowserRawVersion

string

Raw version string of the browser

"120.0.6099.130"

DeviceFormFactor

string

Form factor of the device

"mobile"

DeviceModelName

string

Model name of the device

"iPhone 13"

DeviceOsMajorVersion

string

Major version of the operating system

"15"

DeviceOsMinorVersion

string

Minor version of the operating system

"4"

DeviceOsRawVersion

string

Raw version string of the operating system

"15.4.1"

dt

string

Date partition

"2024/1/1"

Ecpm

float

Effective cost per thousand impressions

2.50

EcpmPartition

string

Partition for eCPM

"landing"

FlightId

bigint

Identifier for the flight

123456789

FrequencyCap

bigint

Frequency cap value. 1 = Hour 2 = Day 3 = Minute.

3

GdprComputed

boolean

If true, the request has GDPR consent either from the request itself, from a UserDB record etc

true

GdprConsentRequired

boolean

Flag passed in the request indicating if consent is required

false

GdprSource

string

Source of GDPR consent information. '+' separated string of values: 'blk', 'req', 'udb', 'req'. example: 'req+udb'.

"req" or "udb"

IsValidUa

boolean

Flag indicating if the user agent is valid

true

Keywords

json

JSON array of keywords

["shoes", "sports"]

Location_City

string

City name

"San Francisco"

Location_CountryCode

string

Country code. Can be referenced here.

"US"

Location_CountryName

string

Country name

"United States"

Location_DmaCode

string

DMA code

"807"

Location_Latitude

float

Latitude coordinate

37.7749

Location_Longitude

float

Longitude coordinate

-122.4194

Location_MetroCode

string

Metro code

"SF"

Location_PostalCode

string

Postal code

"94105"

Location_Region

string

Region name

"California"

Location_Subregion

string

Subregion name

"Bay Area"

MatchingKeywords

json

JSON array of matching keywords

["shoes", "sports"]

MatchedSearchTerm

string

Search term string matching what was sent in the request

"dog food"

MatchedSegmentIds

vector

Array of matching segments

[154, 155]

ModifiedPrice

float

Modified price value, for when Bid Modifiers are used

0.75

NetworkId

string

Identifier for the network

"12345"

OptimizedPrice

float

Optimized price value, after factoring in auto-bidding, second pricing and bid modifiers

0.80

PlacementName

string

Name of the placement, as specified by 'divName' in the Ad Decision Request

"homepage_leaderboard"

Price

float

Price of the Flight that is associated with the impression e.g. $20.70.

20.70

PriorityId

bigint

PriorityId of the Flight that is associated with the impression

123456

RateType

integer

Rate type of the Flight that is associated with the impression

1

RelevancyScore

float

Score indicating relevancy, requires passing in a relevancy score in the Ad Decision Request

500.0

Revenue

bigint

Revenue generated from the event (impression, click, conversion)

May be altered by revenue modifying parameters .

50000

SearchTerm

string

Search Term string sent in the request

"dog food"

SiteId

bigint

Identifier for the Site that the ad is selected in

1234567

TargetedSearchTerms

json

JSON object of search terms configured on the flight

` { "broad": {
"include": ["dog food"]
/}

TimezoneId

string

Identifier for the time zone

"America/Los_Angeles"

UserKey

string

Key identifying the user

"ue_e8be4e08dc0345e1b94157f104a5b2ef"

ZoneId

bigint

Identifier for the Zone that the ad is selected in

1234567