Conversion

ConversionId

string

Unique identifier for the conversion record, generated as MD5 hash of concatenated fields

"90e19b84e78f436286aa4195140c2998"

Id

string

Original conversion identifier. A unique ID is generated for each conversion fired.

"a1b2c3d4e5f6g7h8i9j0"

EventCreatedOn

timestamp

Unix timestamp in milliseconds when the event, in this case conversion, was created

1735689600000

AdId

bigint

Identifier for the ad

123456789

AdTypeId

bigint

Type identifier for the ad

1

AttributableItems

json

JSON array of items that can be attributed to the conversion

MatchType: string
ProductId: string
BrandId: string
MainCategoryId: string
MerchantId: string
Promoted: boolean

[{"MatchType": "SameProduct", "ProductId": "prod123", "Promoted": true}]

AttributedPurchaseMetadata

json

AttributionClickLookbackWindow

integer

Window period for click attribution

30

AttributionClickMatchType

string

Type of click attribution matching

"exact"

AttributionViewLookbackWindow

integer

Window period for view attribution

30

AttributionViewMatchType

string

Type of view attribution matching

"exact"

AdvertiserId

bigint

Identifier for the advertiser

2325487

CampaignId

bigint

Identifier for the campaign

123456789

ChannelId

bigint

Identifier for the channel

123456789

CreativeId

bigint

Identifier for the creative

123456789

CustomEventCount

bigint

Count of the event that has been incremented by the Event Multiplier in either the Request placement or in the query parameter of the event.

1

Datacenter

boolean

Flag indicating if the conversion was served from a datacenter

false

DecisionId

string

Identifier for the decision. A distinct value is created for each placement object in an ADR.

"90e19b84e78f436286aa4195140c2998"

DeviceBrandName

string

Brand name of the device

"Apple"

DeviceBrowser

string

Browser name of the device

"Chrome"

DeviceBrowserMajorVersion

string

Major version of the browser

"120"

DeviceBrowserMinorVersion

string

Minor version of the browser

"0"

DeviceBrowserRawVersion

string

Raw version string of the browser

"120.0.6099.130"

DeviceFormFactor

string

Form factor of the device

"mobile"

DeviceModelName

string

Model name of the device

"iPhone 13"

DeviceOsMajorVersion

string

Major version of the operating system

"15"

DeviceOsMinorVersion

string

Minor version of the operating system

"4"

DeviceOsRawVersion

string

Raw version string of the operating system

"15.4.1"

Dt

string

Date partition

"2024/1/1"

Ecpm

float

Calculated ECPM (Effective cost per thousand impressions) of the conversion

2.50

EventId

bigint

ID of the custom event, in the case of conversion is 1, 2, or 3

3

FlightId

bigint

Identifier for the flight

123456789

GdprComputed

boolean

If true, the request has GDPR consent either from the request itself, from a UserDB record etc

true

GdprSource

string

Source of GDPR consent information. '+' separated string of values: 'blk', 'req', 'udb', 'req'. example: 'req+udb'.

"req" or "udb"

ImpressionCreatedOn

timestamp

Unix timestamp in milliseconds when the request was created

1735689600000

IsValidUa

boolean

Flag indicating if the user agent is valid

true

Keywords

json

JSON array of keywords

["shoes", "sports"]

LocationCity

string

City name

"San Francisco"

LocationCountryCode

string

Country code. Can be referenced here.

"US"

LocationCountryName

string

Country name

"United States"

LocationDmaCode

string

DMA code

"807"

LocationLatitude

float

Latitude coordinate

37.7749

LocationLongitude

float

Longitude coordinate

-122.4194

LocationMetroCode

string

Metro code

"SF"

LocationPostalCode

string

Postal code

"94105"

LocationRegion

string

Region name

"California"

LocationSubregion

string

Subregion name

"Bay Area"

MatchingKeywords

json

JSON array of matching keywords

["shoes", "sports"]

ModifiedPrice

float

Modified price value, for when Bid Modifiers are used

0.75

NetworkId

string

Identifier for the network

"12345"

OptimizedPrice

float

Optimized price value, after factoring in auto-bidding, second pricing and bid modifiers

0.80

PlacementName

string

Name of the placement, as specified by 'divName' in the Ad Decision Request

"homepage_leaderboard"

PurchasedItem

json

Price

float

Price of the Flight that is associated with the conversion e.g. $20.70.

20.70

PriorityId

bigint

PriorityId of the Flight that is associated with the conversion

123456

RateType

integer

Rate type of the Flight that is associated with the conversion

1

RelevancyScore

float

Score indicating relevancy, requires passing in a relevancy score in the Ad Decision Request

500.00

Revenue

bigint

Revenue generated from the conversion multiplied by 1,000,000 (in order to support very small prices, such as $0.01 CPC).

May be altered by revenue modifying parameters .

50000

SiteId

bigint

Identifier for the Site that the conversion served in

1234567

Url

string

URL of where the ad served, requires passing in the url field in the Ad Decision Request

"https://example.com/page123"

UserKey

string

Key identifying the user

"ue_e8be4e08dc0345e1b94157f104a5b2ef"

ZoneId

bigint

Identifier for the Zone that the conversion served in

1234567