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Overview
Welcome
Getting Started Guide
General Topics
Kevel Glossary
Ad Blocking
Ad Codes
Modifying the Ad Code
Generating Ad Code
VAST Ad Code
Registering Callbacks From the JavaScript Ad Code
Guides
Introduction to Kevel
Considerations For Launching An Ad Platform
Decision API Quickstart
Decision Ads API (Advanced)
Management API Tutorial
UserDB Tutorial (Interests)
Retail Media Guide
User Level Attribution
Sponsored Brands
Platform Use Cases
Native Ad Units
Promoted Posts
Sponsored Profiles
Sponsored Locations
Sponsored Recipes/Ingredients
Sponsored Listings
Email Ads
Email Ads Overview
Modifying Email Codes
Sales Models
Direct Sold
Self-Serve
Programmatic Fill
Developer Tools & Libraries
Developer Tools Overview
Decision SDKs
Java Decision SDK
JavaScript Decision SDK
Python Decision SDK
Ruby Decision SDK
Clojure Decision SDK
iOS Swift SDK
Android SDK
Management SDKs
JavaScript Management SDK
Ruby Management SDK
Decision Explainer UI
Ad Decision Engine
Ad Decision Engine Overview
Ad Pacing (Goals)
Ad Capping
Priorities / Waterfall
Auctions / eCPM Optimization
Setting Up an Auction
Second Price Auctions
Relevancy Score
eCPM Partitions
Per-ID eCTR + eCPM Overrides
Advertiser Placement Limits
Time Zones
AdQuery
Decision Explainer
Per-ID Bid Modifiers in ADRs
Tracking
Impression/Click Tracking
Proxying Impressions Through Your Server
Metadata on impressions and clicks
3rd Party Tracking
Click Tracking for 3rd-Party Ads
3rd-Party Pixel Tracking
Custom Event Tracking
Conversion Tracking
Server to Server Conversion Tracking
GDPR Compliance and Consent Settings
Targeting
Targeting Overview
Geo-Targeting
Keyword Targeting
Setting Up Keyword Targeting
Passing Keywords
Keyword Logic
Custom Targeting
Setting Up Custom Targeting
Passing Custom Targeting Data
Zerkel Queries
Reserved Keys
Category Targeting
Frequency Capping
Advertiser Frequency Capping
Campaign Frequency Capping
Flight Frequency Capping
Ad Frequency Capping
Day & Hour Parting
User-Level Targeting
Interest / Behavioral Targeting
Demographic / Custom Properties
Excluding Ads Based on Behavior
Retargeting / Segment Targeting
Additional Targeting Ideas
Additional Display Rules
Distance Targeting
User Segment Targeting
Campaigns
Campaigns Overview
Advertisers
Campaigns
Flights
Flight List Columns
Create Flights from CSV
Bid Modifiers
Ads
Create Ads from CSV
Creatives
Creative Templates
Macros/Tokens
Creatives (VAST)
Creatives (Text)
Creatives (Responsive)
Misc Creative Features
Creative Template Field Validation FAQ
Assets
Video Ads FAQ
Get Thumbnails and Images from Video Assets
Reporting
Custom Reports
Report Runs - Beta
Scheduled Reporting
Request Reporting
Click Bucketing
Data Shipping
Standard Logs
Beta Logs
Custom Data Shipping Properties
Auction Logs
Datashipping V2
Data Models
Impression
Click
Conversion
Custom Event
Request
Decision
Selection
Auction
UserDB
GMV, ROAS, and Autobid
Reporting Discrepancies
Inventory
Inventory Overview
Channels
Sites
Zones
Ad Sizes / Types
Studio
Studio Overview
FORECAST
Kevel Forecast
Forecast availability widget
Yield Forecast
How to Set Up Your Own Yield Forecast Dashboard
Forecast Explorer
Additional Features
UserDB
ContentDB
Custom Domain
Custom Fields
User Management
Manage API Keys
Switch Networks
User Permissions
User Management (March 2026 updates)
User Permissions (March 2026 updates)
Single Sign On
SSO Integration Steps
Kevel Catalog
Creating Catalogs
Sync Items to Catalogs
Linking Catalog Items to Ads
Creating Ads from Products
Kevel Attribution
Kevel Attribution FAQ
Reporting
Creating Product Ads via API
Audit Log
Other
Legal
Master Services Agreement
Privacy Notice
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Non-Discrimination Policy
Cookies Set by Kevel
Kevel Data Processing Agreement
Customer Code of Conduct
Service Level Agreement
GDPR & Kevel
Sub-Processors
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Segment
Relay
Programmatic Concepts and Terminology
Real-Time Bidding
Real Time Bidding (RTB) in Kevel
Get Started
Get Started (Beta UI)
Demand Partners
Deals
Blocks and Filtering
GDPR Consent
SupplyChain (schain) object
Using the Relay UserSync Script
RTB : Network Traffic
Ados.js & Header Bidding
Ados.js Overrides
Header Bidding with Prebid.js
Kevel Console
Introduction to Kevel Console
Custom branding in Console
User and Access Management
User management for Media owners
Managing advertisers
Managing advertiser users
Invite User to Console
Console Dashboard
Ad Status in Campaign List
Creating a Campaign
Advertiser-built segments
Advertiser Specific Segments
Native Product Ads in Console Business Manager
Bulk Ads Scheduling in Console
Google Search Keywords with AI Assistant
User Segment Targeting in Console
Console features to come
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