Conversion

Name	Type	Description	Sample Data
IsLastModified	timestamp	Timestamp of when the source log file was last modified in object storage. New in V3, and used to run incremental, de-duplicated transfers so that only files changed since your last successful sync are re-read.	2026-06-09 14:32:10.000
Id	string	Original conversion identifier. A unique ID is generated for each conversion fired.	"a1b2c3d4e5f6g7h8i9j0"
ConversionId	string	Unique identifier for the conversion record, generated as MD5 hash of concatenated fields	"90e19b84e78f436286aa4195140c2998"
EventCreatedOn	timestamp	Unix timestamp in milliseconds when the event, in this case conversion, was created	1735689600000
AdId	bigint	Identifier for the ad	123456789
AdTypeId	bigint	Type identifier for the ad	1
AttributableItems	json	JSON array of items that can be attributed to the conversion	[{"MatchType": "SameProduct", "ProductId": "prod123", "Promoted": true}]
AttributedPurchaseMetadata	json	JSON object containing metadata about the purchase attributed to this conversion (e.g. order value and item details), as sent with the Purchase Event / Conversion API.
AttributionClickLookbackWindow	integer	Window period for click attribution	30
AttributionClickMatchType	string	Type of click attribution matching	"exact"
AttributionViewLookbackWindow	integer	Window period for view attribution	30
AttributionViewMatchType	string	Type of view attribution matching	"exact"
AdvertiserId	bigint	Identifier for the advertiser	2325487
CampaignId	bigint	Identifier for the campaign	123456789
ChannelId	bigint	Identifier for the channel	123456789
CreativeId	bigint	Identifier for the creative	123456789
CustomEventCount	bigint	Count of the event that has been incremented by the Event Multiplier in either the Request placement or in the query parameter of the event.	1
Datacenter	boolean	Flag indicating if the conversion was served from a datacenter	false
DecisionId	string	Identifier for the decision. A distinct value is created for each `placement` object in an ADR.	"90e19b84e78f436286aa4195140c2998"
DecisionIdx	bigint	Refers to the index of the placement object in an ADR.	0
DeviceBrandName	string	Brand name of the device	"Apple"
DeviceBrowser	string	Browser name of the device	"Chrome"
DeviceBrowserMajorVersion	string	Major version of the browser	"120"
DeviceBrowserMinorVersion	string	Minor version of the browser	"0"
DeviceBrowserRawVersion	string	Raw version string of the browser	"120.0.6099.130"
DeviceFormFactor	string	Form factor of the device	"mobile"
DeviceModelName	string	Model name of the device	"iPhone 13"
DeviceOsMajorVersion	string	Major version of the operating system	"15"
DeviceOsMinorVersion	string	Minor version of the operating system	"4"
DeviceOsRawVersion	string	Raw version string of the operating system	"15.4.1"
dt	string	Date partition	"2024/01/01"
Ecpm	float	Calculated ECPM (Effective cost per thousand impressions) of the conversion	2.50
EventId	bigint	ID of the custom event, in the case of conversion is 1, 2, or 3	3
FlightId	bigint	Identifier for the flight	123456789
GdprComputed	boolean	If true, the request has GDPR consent either from the request itself, from a UserDB record etc	true
GdprSource	string	Source of GDPR consent information. '+' separated string of values: 'blk', 'req', 'udb', 'req'. example: 'req+udb'.	"req" or "udb"
Gmv	bigint	Gross Merchandise Value. Sourced from the event URL if appended as a query parameter. Calculated by taking the gmv parameter on the event URL and multiplying by 1,000,000.	1000000
ImpressionCreatedOn	timestamp	Unix timestamp in milliseconds when the request was created	1735689600000
IsValidUa	boolean	Flag indicating if the user agent is valid	true
Keywords	json	JSON array of keywords	`["shoes", "sports"]`
LocationCity	string	City name	"San Francisco"
LocationCountryCode	string	Country code. Can be referenced here.	"US"
LocationCountryName	string	Country name	"United States"
LocationDmaCode	string	DMA code	"807"
LocationLatitude	double	Latitude coordinate	37.7749
LocationLongitude	double	Longitude coordinate	-122.4194
LocationMetroCode	string	Metro code	"SF"
LocationPostalCode	string	Postal code	"94105"
LocationRegion	string	Region name	"California"
LocationSubregion	string	Subregion name	"Bay Area"
MatchingKeywords	json	JSON array of matching keywords	`["shoes", "sports"]`
ModifiedPrice	float	Modified price value, for when Bid Modifiers are used	0.75
NetworkId	string	Identifier for the network	"12345"
OptimizedPrice	float	Optimized price value, after factoring in auto-bidding, second pricing and bid modifiers	0.80
PlacementName	string	Name of the placement, as specified by 'divName' in the Ad Decision Request	"homepage_leaderboard"
PurchasedItem	json	JSON describing the item(s) purchased in the conversion, as sent with the Purchase Event / Conversion API.
Price	float	Price of the Flight that is associated with the conversion e.g. $20.70.	20.70
PriorityId	bigint	PriorityId of the Flight that is associated with the conversion	123456
Properties	json	JSON object of additional custom properties sent with the impression event	`{"key": "value"}`
RateType	integer	Rate type of the Flight that is associated with the conversion	1
Revenue	bigint	Revenue generated from the conversion multiplied by 1,000,000 (in order to support very small prices, such as $0.01 CPC).May be altered by revenue modifying parameters .	50000
SiteId	bigint	Identifier for the Site that the conversion served in	1234567
Url	string	URL of where the ad served, requires passing in the `url` field in the Ad Decision Request	"https://example.com/page123"
UserKey	string	Key identifying the user	"ue_e8be4e08dc0345e1b94157f104a5b2ef"
UserGroup	integer	Integer (0-99) identifying the stable, randomly-assigned bucket the user falls into. Used for holdout testing and incrementality experiments.	42
HoldoutGroups	json	JSON array describing the holdout group(s) evaluated for this event.
HoldoutAdId	bigint	The ID of the ad that would have served had the user not been placed in a holdout group.	123456789
HoldoutCampaignId	bigint	The ID of the campaign associated with the holdout ad (see HoldoutAdId).	123456789
HoldoutAdHoldoutGroups	json	JSON array of the holdout groups associated with the holdout ad.
ZoneId	bigint	Identifier for the Zone that the conversion served in	1234567
SearchTerm	string	Search Term string sent in the request	"dog food"
TargetedSearchTerms	json	JSON object of search terms configured on the flight	{"broad": {"include": ["dog food"]}}
MatchedSearchTerm	string	Search term string matching what was sent in the request	"dog food"