Ad Program Insights

Ad Program Insights is a set of dashboards in the Ad Server UI that show how your whole ad program performs across inventory, revenue and performance. Business managers on the media owner side use it to review the program as a whole rather than one Campaign at a time. To check whether individual Flights are on pace, use Campaign health check up.

What you can use it for

• Board and leadership prep. Summarize the health of your ad program, its revenue, fill rate and the mix of Advertisers, and show the trend and not only the number. See Prepare a leadership review.
• Business reviews with advertisers. Bring an advertiser's spend, placement performance and ROAS, and the opportunities to grow the relationship, such as new zones or ad types. Filter the dashboard to the Advertiser.
• Inventory and yield. Find the Zones with many ad opportunities and a low fill rate, then decide where to add demand, change placements or review floor prices. See Find inventory with low fill rate.
• Demand concentration. Spot when too much of your revenue depends on one Advertiser, and track how many Advertisers you have over time. See Check demand concentration.

The three areas

Ad Program Insights has three areas. This page covers the dashboard. The other two pages sit beneath it:

How it works

Open Reports > Ad Program Insights.

The dashboard opens with a breadcrumb at the top, Home / Ad Program Insights. Select the arrow beside the page name to switch to another dashboard you can open, such as the performance explorer.

The dashboards show the data for the network you have open. Flat-rate revenue depends on a network setting, explained in How flat-rate revenue appears. The data is aggregated by the hour, so the smallest time unit you can look at is one hour.

To go beyond the fixed charts, pick your own measures and dimensions in the performance explorer, or ask a question in plain language to the AI assistant. See Explore your data in Ad Program Insights.

What the dashboard shows

The dashboard has three sections, read from top to bottom: Inventory, Revenue and Performance. Each one is described below, with a table of its cards in the order they appear. Card names in bold are the titles set in the dashboard. Other cards are named by what they show. Start with Ad Spend, CPM and Fill Rate, use CTR and ROAS to explain a change in those, and judge sustained shifts over weeks, not a single day's swing.

Inventory

How much of your inventory gets filled, and what it earns.

What to pay attention to:

• Fill Rate over time. A falling rate while Ad Opportunities rise means more requests are going unfilled. Unfilled Impressions and Estimated Value Gap show how much.
• CPM, which is what your inventory earns per thousand Impressions.
• House ads. Before you read these figures, exclude the Priority, Advertiser or other field you use for house ads.

Revenue

Where your ad spend comes from, by time, advertiser, site, zone and ad type.

What to pay attention to:

• The share each Advertiser takes. One Advertiser with a large share is a concentration risk.
• The mix by Site and Zone, and whether spend is rising or falling.

Performance

How your ad program converts, from clicks to purchases and what they are worth.

What to pay attention to:

• CTR, CPC and ROAS. A higher CPC can mean strong competition or lower ad relevance, and a higher ROAS means advertisers get more value for their spend.
• The funnel, which shows where Impressions narrow to Clicks and Purchases.

Read a KPI tile

Each KPI tile shows one measure for the time range you have selected.

• The large number is the figure for the whole range. Counts and spend, such as Impressions and Ad Spend, are totals. Rates are worked out over the whole range, not averaged from daily values. Fill Rate is Impressions divided by Ad Opportunities, both counted from 27 March 2026, CTR is Clicks divided by Impressions, and CPM is Ad Spend per thousand Impressions.
• The sparkline under it shows how the measure moved across the range, so you can see a climb, a dip or a spike behind the number. A steady line means the number is a fair summary. The last day in the default range is today, which is still filling in, so counts and spend usually dip there. Look for moves before the last day.
• The two dates under the sparkline are the first and last day of the range.
• The change appears when you turn on Comparing. The tile then shows the change in value and in percent against the previous period, which is the period of the same length just before your range. The Fill Rate tile shows a single change figure.

How flat-rate revenue appears

A flat-rate Flight charges a fixed price for the whole Flight, regardless of performance. Ad Program Insights counts that price according to your network's flat-rate accrual setting. The setting is one of two:

With start date accrual, three things follow:

• The time range decides whether you see it. All of the revenue sits on the start date. A range that does not include that date shows none of it, even if the Flight is still running.
• It shows as <flat_rate> in four breakdowns. In the Site, Zone, AdType and Priority breakdowns, the revenue appears in a <flat_rate> row and the other rows show nothing for it.
• The Advertiser breakdown is not affected. The revenue appears under the Advertiser as normal.

To change the setting, contact your Kevel representative. A report requested through the Reporting API can use a different accrual method, so a report and the dashboard can differ. See Flat rate reporting for how flat-rate revenue appears in reports.

Change the time range, compare and filter

Examples

Defaults and scope

• One network at a time. Ad Program Insights shows the network you have open. To see another network, switch network in the Ad Server UI and open the page again.
• Latest names. Names show the latest version of each Advertiser, Site, Zone, AdType and Priority, so a renamed Site appears under its new name for the whole period.
• Navigation inside the dashboard. Moving between views inside the dashboard does not change the address in your browser, and reloading the page returns you to Ad Program Insights. To get back to a view, use the navigation inside the dashboard.
• Not covered here. Flight pacing is in Campaign health check up. Campaign-level reports are in custom reports.

If something is missing, or does not match how you run your program, tell your Kevel representative.

Related

• Review your ad program in Ad Program Insights
• Campaign health check up
• Flat rate reporting
• Reporting discrepancies