Campaign health check up

Campaign health check up is a dashboard in the Ad Server UI that shows which active Flights are off their delivery pace, with the parent Campaign named beside each one. Ad ops teams on the media owner side use it to decide which Flights to review while there is still time to act. It opens on active Flights only, so a Flight whose end date has passed is filtered out. It flags Flights for a closer look and is not a final verdict on a Flight's health. For program-level reporting, use Ad Program Insights.

How it works

Open Reports > Campaign Health Check Up. The dashboard compares how fast each Flight has delivered with how fast it must deliver to reach its goal by its end date. Pacing percentage is the Flight's actual average daily delivery divided by the daily delivery its goal requires. For the goals the dashboard shows by default, that required rate is spread across the whole Flight. A value of 100% means exactly on pace. The dashboard opens on active Flights, so a Flight whose end date has passed is filtered out.

The dashboard measures delivery by goal type: impressions for an Impressions goal, valid clicks for a Clicks goal, valid conversions for a Conversions goal, and revenue for the revenue goals. The dashboard shows data for the network you have open, in the same way as Ad Program Insights.

What the dashboard shows

The dashboard reads from top to bottom, in four parts. Each part is described below with a table of its cards, in the order they appear. Card names in bold are the titles set in the dashboard. Other cards are named by what they show.

Ending soon

The Flights with the least time to recover, because they end within 7 days.

All active Flights

How every active Flight is pacing.

Flight tables

One table for each status, with the same columns.

Both tables have the same columns. The first six are Campaign, Flight, Flight Start, Flight End, Days Remaining and Pacing Percentage (Unpaced if Percentage goal). The rest are Estimated ad spend at risk, Estimated excess spend, Flat-rate price, Goal, Goal amount and Ad spend.

Glossary

Pacing status

Each Flight with a pacing percentage falls into one of three statuses.

The statuses are symmetric, so check the direction. A pacing percentage below 100% means the Flight is under-pacing and its budget may go unspent. A pacing percentage above 100% means it is over-pacing and may exhaust early. The two charts split the off-pace Flights by direction.

Estimated figures

• Estimated ad spend at risk. For an Act Now or Needs Attention Flight that is behind and not flat-rate, the booked ad spend not yet delivered. It is not a forecast of the final shortfall, because a Flight with time left can still recover.
• Estimated excess spend. For an Act Now or Needs Attention Flight that is running ahead of schedule and is not flat-rate, the ad spend already delivered above an even-pace schedule. It shows how much budget has been spent ahead of schedule, which is the early-exhaustion risk. It is not a projection of future overspend.
• Flat-rate price. The fee for a flat-rate Flight. It appears in its own column in the Flight tables. Both estimates are 0 for flat-rate Flights.

For a flat-rate Flight the dashboard shows the price instead of an estimate. Read it next to the Flight's pacing status and apply your own rule for a shortfall.

Figures are estimates based on each Flight's rate or price. Treat them as directional, not as billing figures.

What to do with a flagged Flight

1. Open Campaign health check up. Go to Reports > Campaign Health Check Up.
2. Start with Ending soon. The Act Now and Needs Attention Flights that end within 7 days have the least time to recover.
3. Read the direction and the money. Below 100% is under-pacing, so read Estimated ad spend at risk. Above 100% is over-pacing, so read Estimated excess spend. For a flat-rate Flight, read the Flat-rate price.
4. Check the Flight. Open it under Campaigns and work through the checks below.
5. Work down the page. Finish the rest of Act Now, then Needs Attention.

What each flag means

If a Flight is under-pacing

Check in this order:

1. Goal and dates. A goal changed part-way through makes earlier delivery look off pace.
2. Caps. A daily or lifetime cap may be set below what the goal needs. A revenue cap on the Campaign or Advertiser may have been used up by its other Flights. A frequency cap may have reached most of the audience.
3. Schedule. Day-parting limits when the Flight can serve.
4. Ads. Check its Ads, including any in error.
5. Competition. Higher-priority Flights may be taking the inventory first, or, in an auction priority, the Flight may be outbid.

If the setup looks right and delivery is still low, narrow targeting or limited inventory may be the cause. Contact your Kevel representative. For how delivery is paced, see How pacing and balancing work.

A flag is a reason to check the Flight. The money figures are estimates, and pacing is measured against the Flight's current goal, so a healthy Flight can still be flagged.

Campaign health explorer

The Campaign health explorer is a view where you pick the measures and dimensions yourself. It includes the Recurring and Unpaced Flights and the archived Flights that the dashboard leaves out by default. Open it from the breadcrumb at the top of the dashboard. It opens with Ad Spend, Impressions and Clicks by Advertiser, over the last 360 days.

Add Goal cadence and Pacing Status to see where Recurring and Unpaced Flights sit, or Pacing direction to split under-pacing from over-pacing. You can also group by Campaign, Flight, Goal or Ends within 7 days. Measures include # Flights Act Now, Estimated ad spend at risk and Flat-rate price, the same figures the dashboard shows. # Flights Act Now is a count and works at any grouping. The spend figures and Flat-rate price are per Flight, so group by Campaign and Flight to read them: grouped more coarsely, such as by Advertiser, they are not totals.

What changes the figures

Goal cadence groups goals into three families. Non-recurring covers Impressions, Clicks, Conversions and Revenue goals, and is the focus of the dashboard. Recurring covers Daily Revenue and Monthly Revenue goals, which suit always-on Campaigns. Unpaced covers Percentage goals, which have no fixed target to pace against.

The dashboard hides Recurring and Unpaced Flights by default. To see them, use the Campaign health explorer.

Examples

Defaults and scope

• Active Flights by default. The dashboard opens filtered to Flights that are active and not archived. A Flight whose end date has passed is not active, so the default filter leaves it out.
• Current goal only. The dashboard compares the Flight's delivery with its current goal. If a goal changed mid-Flight, a healthy Flight can look off pace. Treat a flag as a prompt to review.
• A point in time, not a forecast. Pacing does not predict whether a Flight with a long runway will recover.
• Ending soon. A Flight counts as ending soon when its end date is 0 to 7 days away. A Flight with no end date never counts as ending soon, and its Days Remaining column is empty.
• Time range. Ad Spend and the money figures count only delivery inside the time range at the top of the dashboard. For a Flight that started before it, they are incomplete.

Related

• Ad Program Insights
• Review your ad program in Ad Program Insights
• Flat rate reporting